{"id":44030,"date":"2008-11-13T11:13:39","date_gmt":"2008-11-13T10:13:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/napakowana-promocja-cyfry\/"},"modified":"2008-11-13T11:13:39","modified_gmt":"2008-11-13T10:13:39","slug":"napakowana-promocja-cyfry","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/napakowana-promocja-cyfry.html","title":{"rendered":"Napakowana promocja Cyfry+"},"content":{"rendered":"<p>Najnowsza kampania Cyfry+ obejmie reklamy telewizyjne (TVP1, TVP2, TVN i TVN7), radiowe (Radio Zet, RMF FM, PR 1, PR 3 i Tok FM), internetowe (Google, WP.pl, Gazeta.pl), prasowe (w Gazecie Wyborczej, Dzienniku, Super Expressie, Fakcie, dodatkach telewizyjnych, TV guidach oraz w prasie regionalnej).<\/p>\n<p>Kampanii towarzyszy\u0107 b\u0119d\u0105 dzia\u0142ania outdoorowe, kt&oacute;re obejm\u0105 swym zasi\u0119giem ca\u0142y kraj.<\/p>\n<p>Ponadto w 21 miastach pojawi\u0105 si\u0119 no\u015bniki wielkoformatowe.<\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja Ogilvy Action. Spot zosta\u0142 wyprodukowany przez dom produkcyjny Redworks. Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy MPG. Kreacj\u0119 kampanii w internecie przygotowa\u0142a agencja Galileo Media. Produkcj\u0105 materia\u0142&oacute;w BTL dostarczanych do punkt&oacute;w sprzeda\u017cy zaj\u0119\u0142a si\u0119 agencja Adah.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a \u015bwi\u0105teczna kampania reklamowa Cyfry+ pod has\u0142em &#8222;Napakowana promocja&#8221;.","protected":false},"author":1,"featured_media":44031,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2611,833,1835,808,804,2131],"class_list":{"0":"post-44030","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adah-advertising","9":"tag-cyfra","10":"tag-galileo-media","11":"tag-mpg","12":"tag-ogilvy-action","13":"tag-redworks","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44030"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44031"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}