{"id":43978,"date":"2008-11-14T12:31:02","date_gmt":"2008-11-14T11:31:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/swiateczna-max-pozyczka-pko-bp\/"},"modified":"2008-11-14T12:31:02","modified_gmt":"2008-11-14T11:31:02","slug":"swiateczna-max-pozyczka-pko-bp","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/swiateczna-max-pozyczka-pko-bp.html","title":{"rendered":"\u015awiateczna Max Po\u017cyczka PKO BP"},"content":{"rendered":"<p>Og&oacute;lnopolska kampania promocyjna Max Po\u017cyczki wykorzystuje stacje telewizyjne (TVP1, TVP2, Polsat, TVN, TV4, TVN7 i TVP3), pras\u0119 (Metro, Gazeta Wyborcza, Fakt, Dziennik, Fakt, Przegl\u0105d Sportowy, Chwila dla Ciebie, Naj, Pani Domu, Tina, To i Owo, Tele Tydzie\u0144 i Tele \u015bwiat).<\/p>\n<p>Dzia\u0142ania reklamowe obejm\u0105 tak\u017ce internet. Emisja reklam kontekstowych, dynamicznych oraz mailing&oacute;w b\u0119dzie mia\u0142a miejsce w portalach Onet.pl, Wp.pl i Interia.pl, w komunikatorze Gadu-Gadu, w sieciach reklamowych Adnet, Arbomedia i Netsprint oraz w serwisie Trader. Dodatkowym wsparciem kampanii w internecie b\u0119d\u0105 dzia\u0142ania reklamowe w wyszukiwarce Google.<\/p>\n<p>Kampani\u0119 wspiera\u0107 b\u0119d\u0105 plakaty i ulotki w oddzia\u0142ach PKO BP oraz w wybranych centrach handlowych tj. Tesco, E.Leclerc, Kaufland i Billa.<\/p>\n<p>Koncepcja kampanii oraz kreacje zosta\u0142y przygotowane przez agencj\u0119 Scholz&amp;Friends. Kampani\u0119 internetow\u0105 przygotowa\u0142a i zleci\u0142a agencja Hypermedia. Za zakup medi&oacute;w odpowiada ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 \u015bwi\u0105teczna kampania promocyjna po\u017cyczki got&oacute;wkowej Max Po\u017cyczki oferowanej przez PKO Bank Polski.","protected":false},"author":1,"featured_media":43979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[225],"class_list":{"0":"post-43978","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hypermedia-isobar","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43978"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43979"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}