{"id":43974,"date":"2008-11-14T13:07:51","date_gmt":"2008-11-14T12:07:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ekologiczna-promocja-greenbag\/"},"modified":"2008-11-14T13:07:51","modified_gmt":"2008-11-14T12:07:51","slug":"ekologiczna-promocja-greenbag","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ekologiczna-promocja-greenbag.html","title":{"rendered":"Ekologiczna promocja Greenbag"},"content":{"rendered":"<p>Kampania reklamowa ma charakter edukacyjno &#8211; promocyjny. Z jednej strony ukazywane s\u0105 proekologiczne i praktyczne walory produktu, z drugiej nowy trend w modzie. Celem dzia\u0142a\u0144 ATL jest poszerzenie \u015bwiadomo\u015bci Polak&oacute;w w zakresie potrzeby minimalizowania zu\u017cycia toreb jednorazowych. Spot reklamowy informuje tak\u017ce o fakcie wspierania ochrony \u015brodowiska i&nbsp; \u015bwiata zwierz\u0105t poprzez zakup toreb z logo WWF.<\/p>\n<p>30- i 15-sekundowe spoty pojawi\u0105 si\u0119 w telewizji publicznej, na kana\u0142ach TVP1, TVP2 oraz w telewizjach regionalnych na terenie ca\u0142ej Polski (Krak&oacute;w, Pozna\u0144, \u0141&oacute;d\u017a, Lublin, Rzesz&oacute;w, Szczecin, Wroc\u0142aw, Bia\u0142ystok, Bydgoszcz, Gda\u0144sk, Gorz&oacute;w, Katowice, Kielce, Olsztyn, Opole, Warszawa). Ponadto w pierwszej po\u0142owie grudnia br. ruszy uzupe\u0142niaj\u0105ca kampania w radiu i prasie lokalnej, kt&oacute;ra zasi\u0119giem obejmie kilka najwi\u0119kszych miast Polski.<\/p>\n<p>W ramach realizacji dzia\u0142a\u0144 ATL zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Media On. Za kreacj\u0119 odpowiada firma Gam. Bie\u017c\u0105ce dzia\u0142ania PR prowadzi Edelman Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 telewizyjna kampania reklamowa ekologicznych toreb Greenbag.","protected":false},"author":1,"featured_media":43975,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[889,1511],"class_list":{"0":"post-43974","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-edelman","9":"tag-mediaon","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43974"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43975"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}