{"id":43950,"date":"2008-11-16T22:21:22","date_gmt":"2008-11-16T21:21:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lotos-wybral-agencje-2\/"},"modified":"2008-11-16T22:21:22","modified_gmt":"2008-11-16T21:21:22","slug":"lotos-wybral-agencje-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lotos-wybral-agencje-2.html","title":{"rendered":"Lotos wybra\u0142 agencj\u0119"},"content":{"rendered":"<p>Jest to efekt wygranego przetargu na roczn\u0105 obs\u0142ug\u0119, w kt&oacute;rym bra\u0142o udzia\u0142 kilka agencji. Pierwsz\u0105 ods\u0142on\u0105 wizerunkowej kampanii jest realizacja spotu reklamowego &#8222;Cienie mocy&#8221;, komunikowanego w telewizji.<\/p>\n<p>Spot b\u0119dzie emitowany przez ca\u0142y listopad, m.in. na antenie TVN, Polsatu i TVP. Spot wyprodukowa\u0142o Studio M5, re\u017cyserowa\u0142 Tomasz Nalewajek.<\/p>\n<p>Kampanii &#8222;Cienie mocy&#8221; towarzysz\u0105 wizualizacyjne materia\u0142y POS &#8211; r&oacute;wnie\u017c przygotowane przez Zero,2 &#8211; prezentowane na stacjach paliw.<\/p>\n<p>Zintegrowane dzia\u0142ania ATL i BTL zaplanowane zosta\u0142y na przysz\u0142y rok. Za zakup medi&oacute;w odpowiedzialny jest dom mediowy OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Zero,2 rozpocz\u0119\u0142a wsp&oacute;\u0142prac\u0119 z grup\u0105 kapita\u0142ow\u0105 Lotos w zakresie obs\u0142ugi submarki Dynamic.","protected":false},"author":1,"featured_media":43951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[333,2527],"class_list":{"0":"post-43950","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-omd","9":"tag-zero-2-inzynieria-marki","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43950"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43951"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}