{"id":43918,"date":"2008-11-17T12:54:08","date_gmt":"2008-11-17T11:54:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/koniec-z-rozmiarem-0\/"},"modified":"2008-11-17T12:54:08","modified_gmt":"2008-11-17T11:54:08","slug":"koniec-z-rozmiarem-0","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/koniec-z-rozmiarem-0.html","title":{"rendered":"Koniec z rozmiarem 0?"},"content":{"rendered":"<p>Phillippa Diedrichs z University of Queensland stworzy\u0142a seri\u0119 reklam bielizny, ubra\u0144 oraz produkt&oacute;w do stylizacji w\u0142os&oacute;w. Ka\u017cdy z plakat&oacute;w przygotowano w dw&oacute;ch wariantach &#8211; z kobietami nosz\u0105cymi rozmiary 8 oraz 12.<\/p>\n<p>Badania przeprowadzone zosta\u0142y na pr&oacute;bie 400 m\u0142odych os&oacute;b. Wyniki wskazuj\u0105, \u017ce ch\u0119\u0107 zakupu poszczeg&oacute;lnych produkt&oacute;w nie ma zwi\u0105zku z tym, kt&oacute;ra z kobiet pojawi\u0142a si\u0119 w reklamie. Z drugiej strony respondentki pomi\u0119dzy 18 a 25 rokiem \u017cycia czu\u0142y si\u0119 bardziej komfortowo ze swoim cia\u0142em, widz\u0105c zdj\u0119cia grubszej z modelek.<\/p>\n<p>Badania przedstawione przez zesp&oacute;\u0142 Diedrichs nie sprawi\u0105, \u017ce chorobliwie szczup\u0142e modelki przejd\u0105 do lamusa, ale s\u0105 namacalnym dowodem na to, \u017ce modne ostatnio promowanie &#8222;prawdziwego pi\u0119kna, prawdziwych kobiet&#8221; przestaje by\u0107 niszowym trendem w reklamie.<\/p>\n<p>&#8211; Aby cokolwiek uleg\u0142o zmianie, badania musz\u0105 by\u0107 przekonuj\u0105ce nie tylko dla rz\u0105du i badaczy zajmuj\u0105cych si\u0119 zdrowiem, ale przede wszystkim dla reklamodawc&oacute;w, bo to oni podejmuj\u0105 decyzje &#8211; t\u0142umaczy w rozmowie z Sydney Morning Herald autorka badania.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Reklamy z udzia\u0142em ultra-szczup\u0142ych modelek nie musz\u0105 zwi\u0119ksza\u0107 sprzeda\u017cy produkt&oacute;w &#8211; wynika z bada\u0144 australijskich naukowc&oacute;w.","protected":false},"author":1,"featured_media":43919,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-43918","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43918"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43919"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}