{"id":43916,"date":"2008-11-17T13:04:21","date_gmt":"2008-11-17T12:04:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/swiateczna-kampaniia-aparatow-pentax\/"},"modified":"2008-11-17T13:04:21","modified_gmt":"2008-11-17T12:04:21","slug":"swiateczna-kampaniia-aparatow-pentax","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/swiateczna-kampaniia-aparatow-pentax.html","title":{"rendered":"\u015awi\u0105teczna kampaniia aparat\u00f3w Pentax"},"content":{"rendered":"<p>G\u0142&oacute;wnym celem kampanii jest zaprezentowanie najnowszej lustrzanki cyfrowej K-m oraz przypomnienie ca\u0142ej rodziny lustrzanek tej marki.<\/p>\n<p>Kampania adresowana jest do kobiet.<\/p>\n<p>Specjalnie dla pa\u0144 przygotowana zosta\u0142a limitowana seria aparatu, zdobiona kryszta\u0142ami Swarovskiego.<\/p>\n<p>W zwi\u0105zku z charakterem produktu, kampania obejmie pisma kobiece (tj. Avanti, Claudia, Cosmopolitan, Glamour oraz Tw&oacute;j Styl) i pisma typu people (Gala i Viva), w kt&oacute;rych pojawi\u0105 si\u0119 butiki \u015bwi\u0105teczne.<\/p>\n<p>Layouty reklamowe znajd\u0105 si\u0119 tak\u017ce w tygodnikach opinii (Newsweeku i Polityce), TV guidach (Gazecie Telewizyjnej, Tele Tygodniu i To&amp;Owo) oraz pismach fotograficznych (Digital Foto Video i Foto Kurierze). Kampania obejmie grudniowe numery magazyn&oacute;w.<\/p>\n<p>Dzia\u0142ania reklamowe wsparte b\u0119d\u0105 dzia\u0142aniami PR oraz materia\u0142ami POS.<\/p>\n<p>Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Easymedia, a layouty reklamowe przygotowa\u0142 dzia\u0142 graficzny firmy Apollo Electronics.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a \u015bwi\u0105teczna wizerunkowa kampania lustrzanek cyfrowych marki Pentax.","protected":false},"author":1,"featured_media":43917,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2734,1636,2735],"class_list":{"0":"post-43916","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-apollo-electronics","9":"tag-easymedia","10":"tag-pentax","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43916"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43916\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43917"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}