{"id":4387,"date":"2012-10-10T16:31:59","date_gmt":"2012-10-10T14:31:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/focus-advantage-autorem-kampanii-danone\/"},"modified":"2012-10-10T16:31:59","modified_gmt":"2012-10-10T14:31:59","slug":"focus-advantage-autorem-kampanii-danone","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/focus-advantage-autorem-kampanii-danone.html","title":{"rendered":"Focus Advantage autorem kampanii Danone"},"content":{"rendered":"

Wielokana\u0142owa kampania pod has\u0142em „Danonki z \u0142y\u017ceczk\u0105. Na codzienne wyprawy” obj\u0119\u0142a zakresem dzia\u0142ania w miejscu sprzeda\u017cy, w internecie oraz dzia\u0142ania eventowe.<\/p>\n

W sklepach rodzice mog\u0105 otrzyma\u0107 przy zakupie nowych Danonków mapki miejsc, w których na dzieci czeka \u015bwietna zabawa. Ciekawe zdj\u0119cia dokumentuj\u0105ce takie codzienne wyprawy mo\u017cna zg\u0142osi\u0107 do konkursu organizowanego na stronie www.danonki.pl<\/a>.<\/p>\n

Komunikacj\u0119 uzupe\u0142niaj\u0105 materia\u0142y POS, kampania ods\u0142onowa w internecie oraz reklamy prasowe. Kampania potrwa do po\u0142owy pa\u017adziernika 2012 roku.<\/p>\n

Za strategi\u0119 i kreacj\u0119 odpowiedzialna by\u0142a agencja Focus Advantage z zespo\u0142em kreatywnym w sk\u0142adzie: Paulina Gorzkowska, Aleksandra Zalewska-Uci\u0144ska i Adam Dziadak.<\/p>\n

Realizacj\u0119 w poszczególnych kana\u0142ach wspar\u0142y pozosta\u0142e spó\u0142ki grupy Focus Media Group, czyli ComFitura (interactive) oraz Imagine Nation (eventy).<\/p>\n

Spójnym dope\u0142nieniem kampanii jest spot telewizyjny, który na zlecenie Klienta zrealizowa\u0142a agencja Young & Rubicam.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Focus Advantage realizuje dla firmy Danone kampani\u0119 wprowadzaj\u0105c\u0105 na rynek nowe opakowanie Danonków z do\u0142\u0105czon\u0105 \u0142y\u017ceczk\u0105.","protected":false},"author":1,"featured_media":4388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[795,921,334],"class_list":{"0":"post-4387","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-focus-advantage","9":"tag-focus-media-group","10":"tag-young-rubicam","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=4387"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/4388"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=4387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=4387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=4387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}