{"id":43858,"date":"2008-11-18T15:27:16","date_gmt":"2008-11-18T14:27:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zimowa-kampania-interii\/"},"modified":"2008-11-18T15:27:16","modified_gmt":"2008-11-18T14:27:16","slug":"zimowa-kampania-interii","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zimowa-kampania-interii.html","title":{"rendered":"Zimowa kampania Interii"},"content":{"rendered":"<p>Akcja ma dotrze\u0107 do u\u017cytkownik&oacute;w, kt&oacute;rzy wcze\u015bniej nie korzystali z serwisu, i zbudowa\u0107 \u015bwiadomo\u015b\u0107 portalu, zaspokajaj\u0105cego potrzeby internaut&oacute;w. <\/p>\n<p>Najwa\u017cniejszymi elementami kampanii b\u0119dzie seria r&oacute;\u017cnorodnych materia\u0142&oacute;w, opracowanych przez redakcje Interia.pl. Ka\u017cdego dnia kampanii promowany b\u0119dzie kolejny temat, kt&oacute;ry ma zach\u0119ci\u0107 nowych u\u017cytkownik&oacute;w do odwiedzenia portalu. Seri\u0119 temat&oacute;w otwiera m.in. &#8222;Zimowy poradnik kierowcy&#8221;, zawieraj\u0105cy praktyczne porady dla zmotoryzowanych na nadchodz\u0105c\u0105 por\u0119 roku. <\/p>\n<p>Dzia\u0142ania obejm\u0105 pras\u0119 (Tw&oacute;j Styl, PC Format, CKM, Mens Heath, Film, Machina, Superexpress, Gazeta Prawna), radio (RMF FM, RMF Maxxx i RMF Classic), telewizj\u0119 (TVP, TV Puls oraz kana\u0142y tematyczne), kino oraz internet. Kampania potrwa do ko\u0144ca roku.<\/p>\n<p>Kampani\u0119 zaplanowa\u0142, przygotowa\u0142 i zakupi\u0142 we w\u0142asnym zakresie dzia\u0142 marketingu i PR portalu.<\/p>\n","protected":false},"excerpt":{"rendered":"Interia.pl rusza z now\u0105 kampani\u0105 wizerunkow\u0105 pod has\u0142em &#8222;Interia.pl: Wi\u0119cej ni\u017c si\u0119 spodziewasz?&#8221;.","protected":false},"author":1,"featured_media":43859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[442],"class_list":{"0":"post-43858","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-interia-pl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43858"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43859"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}