{"id":43842,"date":"2008-11-19T10:58:04","date_gmt":"2008-11-19T09:58:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bankozaurus-konkurencja-mbanku\/"},"modified":"2008-11-19T10:58:04","modified_gmt":"2008-11-19T09:58:04","slug":"bankozaurus-konkurencja-mbanku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bankozaurus-konkurencja-mbanku.html","title":{"rendered":"Bankozaurus konkurencj\u0105 mBanku"},"content":{"rendered":"<p>Wizerunkowo-sprzeda\u017cowa akcja ma na celu podkre\u015blenie i wzmocnienie dotychczasowego pozycjonowania mBanku.<\/p>\n<p>Grup\u0105 docelow\u0105 s\u0105 osoby w wieku 20+, otwarte na nowe technologie, ceni\u0105ce czas i preferuj\u0105ce zdalny kontakt z bankiem. <\/p>\n<p>W spocie wykorzystano motyw dinozaura, kt&oacute;ry w miejsce tradycyjnej symboliki finansowej wprowadza zabarwienie humorystyczne. Bankozaurus ma odzwierciedla\u0107 cechy konkurencji i jest punktem wyj\u015bcia do dalszych dzia\u0142a\u0144 reklamowych.<\/p>\n<p>Dzia\u0142ania promocyjne obecne b\u0119d\u0105 w telewizji (TVN, Polsat, TVN7, Czw&oacute;rka, Polsat2, TVN24, TVN Style, MTV, VH1, FoxLife,<br \/>\nComedy Central, National Geographic, Canal+Sport, ZoneEuropa)<br \/>\n, prasie (Newsweek, Polityka, Focus, CKM, Avanti, Mamo to ja)<br \/>\n i internecie (Wp.pl, Onet.pl).<\/p>\n<p>Kampania potrwa do ko\u0144ca roku.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja Czteryczwarte. Spot telewizyjny wyprodukowa\u0142o studio Film Skafander. Postprodukcj\u0119 i<br \/>\nanimacj\u0119 3D bankozaurusa wykona\u0142 Platige Image. Media zaplanowa\u0142 i zakupi\u0142 dom mediowy MPG.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa mBanku, kt&oacute;rej bohaterem zosta\u0142 bankozaurus.","protected":false},"author":1,"featured_media":43843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[4398],"class_list":{"0":"post-43842","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-czteryczwarte-brand-design","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43842"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43843"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}