{"id":43810,"date":"2008-11-19T15:23:26","date_gmt":"2008-11-19T14:23:26","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wptv-dostraja-sie-do-uzytkownikow\/"},"modified":"2008-11-19T15:23:26","modified_gmt":"2008-11-19T14:23:26","slug":"wptv-dostraja-sie-do-uzytkownikow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wptv-dostraja-sie-do-uzytkownikow.html","title":{"rendered":"WPtv dostraja si\u0119 do u\u017cytkownik\u00f3w"},"content":{"rendered":"<p>Promocja oparta jest na koncepcji consumer touchpoints. Grup\u0105 docelow\u0105 dzia\u0142a\u0144 s\u0105 osoby w wieku 15-25 lat, nastawione na poszukiwanie tre\u015bci rozrywkowych.<\/p>\n<p>Akcja obecna b\u0119dzie w \u015brodkach komunikacji miejskiej,&nbsp; akademikach, na uczelniach i&nbsp; w klubach. Dzia\u0142ania ambientowe zosta\u0142y dodatkowo wsparte kampani\u0105 w prasie, radiu i internecie. <\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja reklamowa Touchpoint RC. Media zaplanowa\u0142 i zakupi\u0142 dzia\u0142 komunikacji WP oraz Initiative Media.<\/p>\n","protected":false},"excerpt":{"rendered":"Startuje kampania reklamowa telewizji internetowej WPtv pod has\u0142em &#8222;Dostraja si\u0119 do ciebie&#8221;.","protected":false},"author":1,"featured_media":43811,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1147,594],"class_list":{"0":"post-43810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-initiative","9":"tag-wirtualna-polska","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43810"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43811"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}