{"id":43802,"date":"2008-11-19T16:29:57","date_gmt":"2008-11-19T15:29:57","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kolejna-odslona-kampanii-kredytow-hipotecznych-pko\/"},"modified":"2008-11-19T16:29:57","modified_gmt":"2008-11-19T15:29:57","slug":"kolejna-odslona-kampanii-kredytow-hipotecznych-pko","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kolejna-odslona-kampanii-kredytow-hipotecznych-pko.html","title":{"rendered":"Kolejna ods\u0142ona kampanii kredyt\u00f3w hipotecznych PKO"},"content":{"rendered":"<p>Og&oacute;lnopolska kampania promocyjna kredytu hipotecznego wykorzystuje stacje telewizyjne (TVP1, TVP2, Polsat, TVN i TVN CNBC), dzienniki (Gazeta Wyborcza, Dziennik, Rzeczpospolita &#8211; dodatek Nieruchomo\u015bci i Polska The Times &#8211; Gratka Nieruchomo\u015bci), tygodniki (Newsweek, Polityka, Wprost i Przekr&oacute;j), internet (Onet.pl, Wp.pl, Gazeta.pl i Interia.pl), sieci reklamowe (Adnet, Arbomedia, Bizonmedia i IDMNet).<\/p>\n<p>Kampani\u0119 b\u0119d\u0105 wspiera\u0107 plakaty i ulotki w oddzia\u0142ach PKO Banku Polskiego.<\/p>\n<p>Istotnym elementem dzia\u0142a\u0144 b\u0119dzie kampania prowadzona w wyszukiwarce Google.<\/p>\n<p>Koncepcja kampanii oraz kreacje zosta\u0142y przygotowane przez agencj\u0119 Scholz&amp;Friends. Kampani\u0119 internetow\u0105 przygotowa\u0142a i zleci\u0142a agencja Hypermedia. Za zakup medi&oacute;w odpowiada ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kolejna faza kampanii promocyjnej kredytu hipotecznego PKO Banku Polskiego.","protected":false},"author":1,"featured_media":43803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[225],"class_list":{"0":"post-43802","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hypermedia-isobar","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43802"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43803"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}