{"id":43746,"date":"2008-11-20T16:08:00","date_gmt":"2008-11-20T15:08:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wywiad-wideo-arkadiusz-szulczynski\/"},"modified":"2008-11-20T16:08:00","modified_gmt":"2008-11-20T15:08:00","slug":"wywiad-wideo-arkadiusz-szulczynski","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/ludzie\/wywiad\/wywiad-wideo-arkadiusz-szulczynski.html","title":{"rendered":"Wywiad wideo: Arkadiusz Szulczy\u0144ski"},"content":{"rendered":"<p>&#8211; Podej\u015bcie kreatywne wymaga otwarto\u015bci ze strony marketer&oacute;w, w&oacute;wczas kreatywne koncepty przynios\u0105 wymierne korzy\u015bci &#8211; argumentuje Szulczy\u0144ski. &#8211; Fundamentem tworzenia kreacji internetowych jest rzetelna wsp&oacute;\u0142praca mi\u0119dzy agencj\u0105 a klientem &#8211; dodaje.<\/p>\n<p>&#8211; Potrzebna jest zmiana podej\u015bcia i pogodzenie si\u0119 z tym, \u017ce strategie oparte na liczbach s\u0105 bardzo dobre na kr&oacute;tk\u0105 met\u0119, poniewa\u017c wsp&oacute;\u0142czesny \u015bwiat oferuje tyle podobnych produkt&oacute;w, \u017ce je\u017celi ma to przynie\u015b\u0107 wymierne efekty musz\u0105 by\u0107 w to zaanga\u017cowane emocje, a emocje mo\u017cna wzbudzi\u0107 kreatywnym podej\u015bciem &#8211; t\u0142umaczy nasz rozm&oacute;wca.<\/p>\n","protected":false},"excerpt":{"rendered":"O kreatywnym podej\u015bciu do wsp&oacute;\u0142pracy\nmi\u0119dzy agencj\u0105 a klientem rozmawiamy z Arkadiuszem Szulczy\u0144skim, account\ndirectorem K2 Internet.","protected":false},"author":1,"featured_media":43747,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[45],"tags":[709],"class_list":{"0":"post-43746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wywiad","8":"tag-k2-internet","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43746"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43747"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}