{"id":43618,"date":"2008-11-25T11:28:04","date_gmt":"2008-11-25T10:28:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/interia-pl-tematycznie\/"},"modified":"2008-11-25T11:28:04","modified_gmt":"2008-11-25T10:28:04","slug":"interia-pl-tematycznie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/interia-pl-tematycznie.html","title":{"rendered":"Interia.pl tematycznie"},"content":{"rendered":"<p>Akcja ma dotrze\u0107 do u\u017cytkownik&oacute;w, kt&oacute;rzy wcze\u015bniej nie korzystali z serwisu, i zbudowa\u0107 \u015bwiadomo\u015b\u0107 portalu, zaspokajaj\u0105cego potrzeby internaut&oacute;w.<\/p>\n<p>Ka\u017cdego dnia kampanii promowany jest jeden temat, kt&oacute;ry ma zach\u0119ci\u0107 do odwiedzenie portalu. Ma to podkre\u015bli\u0107 r&oacute;\u017cnorodno\u015b\u0107 serwisu. Najbli\u017csze zaplanowane tematy to rocznica rz\u0105d&oacute;w premiera Donalda Tuska, dzie\u0144 z Sealem oraz program w towarzystwie Agnieszki Radwa\u0144skiej. <\/p>\n<p>Dzia\u0142ania reklamowe obj\u0119\u0142y pras\u0119 (Tw&oacute;j Styl, PC Format, CKM, Mens Heath, Film, Machina, Superexpress, Gazeta Prawna), radio (RMF FM, RMF Maxxx i RMF Classic), telewizj\u0119 (TVP, TV Puls oraz kana\u0142y tematyczne), kino oraz internet. Kampania potrwa do ko\u0144ca roku.<\/p>\n<p>Akcja potrwa do ko\u0144ca roku.<\/p>\n<p>Kampani\u0119 zaplanowa\u0142, przygotowa\u0142 i zakupi\u0142 we w\u0142asnym zakresie dzia\u0142 marketingu i PR portalu.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 telewizyjna kampania portalu Interia.pl pod has\u0142em &#8222;Wi\u0119cej ni\u017c si\u0119 spodziewasz&#8221;.","protected":false},"author":1,"featured_media":43619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[442],"class_list":{"0":"post-43618","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-interia-pl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43618"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43619"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}