{"id":43574,"date":"2008-11-26T12:18:55","date_gmt":"2008-11-26T11:18:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/stereotyp-skuteczniejszy-w-reklamie\/"},"modified":"2008-11-26T12:18:55","modified_gmt":"2008-11-26T11:18:55","slug":"stereotyp-skuteczniejszy-w-reklamie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/stereotyp-skuteczniejszy-w-reklamie.html","title":{"rendered":"Stereotyp skuteczniejszy w reklamie?"},"content":{"rendered":"<p>Studenci Instytutu Psychologii Uniwersytetu Jagiello\u0144skiego w Krakowie we wsp&oacute;\u0142pracy z agencj\u0105 reklamow\u0105 Demo Effective Launching przeprowadzili badanie, kt&oacute;rego celem by\u0142o sprawdzenie czy sp&oacute;jno\u015b\u0107 p\u0142ci produktu z cechami roli p\u0142ciowej osoby wyst\u0119puj\u0105cej w reklamie wp\u0142ywa na ch\u0119\u0107 zakupu danego produktu.<\/p>\n<p>Analiza wykaza\u0142a, \u017ce respondenci przejawiaj\u0105 wy\u017csz\u0105 ch\u0119\u0107 zakupu reklamowanych produkt&oacute;w, gdy prezentowany by\u0142 on przez osob\u0119 p\u0142ci m\u0119skiej.<\/p>\n<p>Na kobiety silniej oddzia\u0142uj\u0105 reklamy, w kt&oacute;rych wyst\u0119puj\u0105 m\u0119\u017cczy\u017ani w niestereotypowych rolach p\u0142ciowych. Co ciekawe, wykorzystanie nietypowych r&oacute;l p\u0142ciowych powoduje u nich&nbsp;jednocze\u015bnie wzrost deklarowanych emocji negatywnych dla takiego przedstawienia.<\/p>\n<p>M\u0119\u017cczy\u017ani wykazuj\u0105 wy\u017csz\u0105 intencj\u0119 zakupu w przypadku reklam stereotypowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Kobiety deklaruj\u0105, \u017ce najch\u0119tniej kupi\u0105 produkt wtedy, gdy reklamuje go m\u0119\u017cczyzna w niestereotypowej roli spo\u0142ecznej. Czy na pewno?","protected":false},"author":1,"featured_media":43575,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[1069],"class_list":{"0":"post-43574","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-demo-effective-launching","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43574"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43574\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43575"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}