{"id":43562,"date":"2008-11-26T13:55:28","date_gmt":"2008-11-26T12:55:28","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bbdo-zdobywa-budzet-starbucksa\/"},"modified":"2008-11-26T13:55:28","modified_gmt":"2008-11-26T12:55:28","slug":"bbdo-zdobywa-budzet-starbucksa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/bbdo-zdobywa-budzet-starbucksa.html","title":{"rendered":"BBDO zdobywa bud\u017cet Starbucksa"},"content":{"rendered":"<p>Decyzj\u0119 u\u0142atwi\u0142 ogromny sukces akcji, kt&oacute;r\u0105 przeprowadzi\u0142o BBDO podczas niedawnych wybor&oacute;w prezydenckich w Stanach Zjednoczonych. Koncern poprosi\u0142 uczestnicz\u0105ce w przetargu agencje, aby przygotowa\u0142y koncepcje &#8222;przenosz\u0105ce mark\u0119 na wy\u017cszy poziom&#8221;. Strza\u0142em w dziesi\u0105tk\u0119 okaza\u0142a si\u0119 by\u0107 inicjatywa BBDO, zak\u0142adaj\u0105ca wr\u0119czanie darmowego kubka kawy ka\u017cdej osobie, kt&oacute;ra wzi\u0119\u0142a udzia\u0142 w wyborach.<\/p>\n<p>Zdobycie wartego 55 mln dol. bud\u017cetu Starbucksa mo\u017ce os\u0142odzi\u0107 niedawn\u0105 przegran\u0105 w przetargu organizowanym przez Pepsi, kt&oacute;ra jest tym dotkliwsza, \u017ce firmy rozsta\u0142y si\u0119 po rekordowo d\u0142ugim czasie wsp&oacute;\u0142pracy, si\u0119gaj\u0105cym niemal p&oacute;\u0142wiecza.<\/p>\n","protected":false},"excerpt":{"rendered":"Bud\u017cet najwi\u0119kszej na \u015bwiecie sieci kawiarni Starbucks przechodzi w r\u0119ce agencji BBDO.","protected":false},"author":1,"featured_media":43563,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[690,175],"class_list":{"0":"post-43562","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-bbdo","9":"tag-starbucks","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43562"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43563"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}