{"id":43544,"date":"2008-11-26T16:25:22","date_gmt":"2008-11-26T15:25:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/samsung-gotowy-na-przezycia\/"},"modified":"2008-11-26T16:25:22","modified_gmt":"2008-11-26T15:25:22","slug":"samsung-gotowy-na-przezycia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/samsung-gotowy-na-przezycia.html","title":{"rendered":"Samsung gotowy na prze\u017cycia"},"content":{"rendered":"<p>Has\u0142em kampanii jest pytanie: &#8222;Gotowy na ekstremalne prze\u017cycia?&#8221;, a jej motywem przewodnim s\u0105 sporty ekstremalne, w szczeg&oacute;lno\u015bci zimowe, oraz podr&oacute;\u017ce. Celem kampanii jest podkre\u015blenie g\u0142&oacute;wnych atut&oacute;w telefonu. <\/p>\n<p>Kampania opiera si\u0119 g\u0142&oacute;wnie o layouty prasowe uzupe\u0142nione o outdoor oraz kampani\u0119 w internecie. Layouty prasowe pojawi\u0105 si\u0119 w tygodnikach spo\u0142eczno-politycznych, magazynach o sporcie, podr&oacute;\u017cach i w prasie bran\u017cowej. <\/p>\n<p>Ponadto na stronie dedykowanej www.solid.samsung.pl internauci b\u0119d\u0105 mogli zamieszcza\u0107 nagrane przez siebie filmy przedstawiaj\u0105ce najbardziej ekstremalne prze\u017cycia. Kampania w internecie obecna b\u0119dzie na&nbsp; portalach po\u015bwi\u0119conych tematyce sport&oacute;w zimowych i wykorzysta takie formy jak: toplayery, banery, billboardy.<\/p>\n<p>Kreacj\u0105 zaj\u0119\u0142a si\u0119 agencja Stargraphics, media zaplanowa\u0142 i zakupi\u0142 dom mediowy Starcom. Kampania potrwa do ko\u0144ca stycznia.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania wprowadzaj\u0105ca na polski  rynek nowy telefon Samsung Solid B2700.","protected":false},"author":1,"featured_media":43545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[195,377,2385],"class_list":{"0":"post-43544","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-samsung","9":"tag-starcom","10":"tag-stargraphics","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43544"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43545"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}