{"id":43522,"date":"2008-11-27T13:26:35","date_gmt":"2008-11-27T12:26:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/panasonic-szuka-agencji\/"},"modified":"2008-11-27T13:26:35","modified_gmt":"2008-11-27T12:26:35","slug":"panasonic-szuka-agencji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/panasonic-szuka-agencji.html","title":{"rendered":"Panasonic szuka agencji"},"content":{"rendered":"<p>Zwyci\u0119zca przetargu przejmie obowi\u0105zki kreatywne w stosunku do wi\u0119kszo\u015bci produkt&oacute;w marki, ze szczeg&oacute;lnym nastawieniem na brandy Lumix oraz Viera. Koncern szuka agencji, kt&oacute;ra dostarczy zintegrowane rozwi\u0105zania na wielu rynkach Europy.<\/p>\n<p>Bud\u017cety marek Lumix i Viera nale\u017ca\u0142y do tej pory do StrawberryFrog, kt&oacute;ra wygra\u0142a je w przetargu przeprowadzonym w 2006 roku. Decyzj\u0105 Briana Elliotta, wsp&oacute;\u0142za\u0142o\u017cyciela StrawberryFrog, agencja zosta\u0142a podzielona, a obowi\u0105zki zwi\u0105zane z nale\u017c\u0105cymi do Panasonic markami przesuni\u0119te do Amsterdam Worldwide.<\/p>\n<p>Przetarg przeprowadzony zostanie w siedzibie g\u0142&oacute;wnej producenta w Niemczech i obejmie paneuropejsk\u0105 cz\u0119\u015b\u0107 bud\u017cetu kreatywnego szacowan\u0105 na ok. 60 mln funt&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Amsterdam Worldwide rezygnuje z bud\u017cetu kreatywnego Panasonic, koncern rozpoczyna poszukiwania nowej agencji.","protected":false},"author":1,"featured_media":43523,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1781],"class_list":{"0":"post-43522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-panasonic","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43522"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43523"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}