{"id":43518,"date":"2008-11-27T13:29:46","date_gmt":"2008-11-27T12:29:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pilka-nozna-traci-sponsorow\/"},"modified":"2008-11-27T13:29:46","modified_gmt":"2008-11-27T12:29:46","slug":"pilka-nozna-traci-sponsorow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/pilka-nozna-traci-sponsorow.html","title":{"rendered":"Pi\u0142ka no\u017cna traci sponsor\u00f3w"},"content":{"rendered":"<p>Badanie &#8222;Jersey Report&#8221; przeprowadzone przez Sport+Markt wskazuje, \u017ce warto\u015b\u0107 um&oacute;w sponsorskich sze\u015bciu najwa\u017cniejszych lig europejskich ros\u0142a od 209,2 mln euro w latach 1999\/2000 do 405,3 mln ostatnim sezonie.<\/p>\n<p>Nowy raport pokazuje jednak, \u017ce \u0142\u0105czna warto\u015b\u0107 reklam na koszulkach niemieckiej Bundesligi, angielskiej Premiere League, w\u0142oskiej Serie A, francuskiej League 1, holenderskiej Eredivisie oraz hiszpa\u0144skiej Primera Division wynios\u0142a w tym sezonie 393,2 mln euro.<\/p>\n<p>Najwi\u0119kszy wp\u0142yw na malej\u0105ce dochody najbardziej utytu\u0142owanych dru\u017cyn ma zmniejszaj\u0105ca si\u0119 (z 38 do 34) liczba podmiot&oacute;w z sektora finans&oacute;w i ubezpiecze\u0144 &#8211; g\u0142&oacute;wnych sponsor&oacute;w najwi\u0119kszych lig europejskich.&nbsp;<\/p>\n<p>Najwi\u0119ksze kontrakty w tym roku podpisa\u0142y kluby Bundesligi (102,9 mln euro), wyprzedaj\u0105c reprezentant&oacute;w Premier League (85,5 mln) oraz Serie A (70,5 mln). Po raz pierwszy, g\u0142&oacute;wnie ze wzgl\u0119du na coraz s\u0142abszy kurs funta w stosunku do euro, Bayern Monachium zdetronizowa\u0142 w rankingu Sport+Markt Manchester United, uzyskuj\u0105c w obecnym sezonie 20 mln euro.<\/p>\n","protected":false},"excerpt":{"rendered":"Po raz pierwszy od 6 lat warto\u015b\u0107 reklam na koszulkach elitarnych dru\u017cyn europejskich zmniejszy\u0142a si\u0119.","protected":false},"author":1,"featured_media":43519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2715],"class_list":{"0":"post-43518","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-sportmarkt","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43518"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43519"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}