{"id":43516,"date":"2008-11-27T13:48:46","date_gmt":"2008-11-27T12:48:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/niezalezna-agencja-zajmie-sie-nosnikami-dla-vw\/"},"modified":"2008-11-27T13:48:46","modified_gmt":"2008-11-27T12:48:46","slug":"niezalezna-agencja-zajmie-sie-nosnikami-dla-vw","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/niezalezna-agencja-zajmie-sie-nosnikami-dla-vw.html","title":{"rendered":"Niezale\u017cna agencja zajmie si\u0119 no\u015bnikami dla VW"},"content":{"rendered":"<p>Bud\u017cet Volkswagena przypadnie w udziale niezale\u017cnej agencji Gen Outdoor. Jej obowi\u0105zki obejmowa\u0107 b\u0119d\u0105 zakup i planowanie miejsca na no\u015bnikach zewn\u0119trznych dla szeregu nale\u017c\u0105cych do grupy WV marek z Audi, Seatem, Skod\u0105, Lamborghini, Bentley&#8217;em oraz Bugatti w\u0142\u0105cznie.<\/p>\n<p>Bud\u017cet producenta przekazany zosta\u0142 Gen Outdoor bez post\u0119powania przetargowego, dotychczasow\u0105 agencj\u0105 obs\u0142uguj\u0105c\u0105 dzia\u0142ania marketingowe koncernu w tym zakresie by\u0142y nale\u017c\u0105ce do WPP MediaCom i Kinetic, przy czym MediaCom wsp&oacute;\u0142pracuje z Volkswagenem ju\u017c od ponad dekady.<\/p>\n<p>Za\u0142o\u017cone w 2003 r. Gen Outdoor prowadzone jest przez trzech by\u0142ych dyrektor&oacute;w Blade &#8211; Malcolma Thomasa, Nicka Maddisona i Steve&#8217;a Wilsona oraz by\u0142ego dyrektora sprzeda\u017cy i marketingu w Mills &amp; Allen, Michaela Higginsa. W\u015br&oacute;d klient&oacute;w agencji znajduj\u0105 si\u0119 Twentieth Century Fox i Samsung.<\/p>\n","protected":false},"excerpt":{"rendered":"Volkswagen przesuwa warty 20 mln funt&oacute;w bud\u017cet na zakup i planowanie przestrzeni na no\u015bnikach zewn\u0119trznych.","protected":false},"author":1,"featured_media":43517,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2714,831,1929],"class_list":{"0":"post-43516","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-kinetic","9":"tag-mediacom","10":"tag-volkswagen","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43516"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43517"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}