{"id":43462,"date":"2008-11-28T13:45:37","date_gmt":"2008-11-28T12:45:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/starbucks-ratuje-swiat\/"},"modified":"2008-11-28T13:45:37","modified_gmt":"2008-11-28T12:45:37","slug":"starbucks-ratuje-swiat","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/starbucks-ratuje-swiat.html","title":{"rendered":"Starbucks ratuje \u015bwiat"},"content":{"rendered":"<p>Najwi\u0119ksza na \u015bwiecie sie\u0107 kawiarni rusza kampani\u0105 &#8222;It&#8217;s more than coffee&#8221;. Pierwszym etapem jest stworzona przy wsp&oacute;\u0142pracy z organizacj\u0105 Project Red inicjatywa wspieraj\u0105ca afryka\u0144skie ofiary epidemii AIDS.<\/p>\n<p>Ka\u017cde pi\u0119\u0107 cent&oacute;w od jednego z trzech napoj&oacute;w (Peppermint Mocha Twist, Gingersnap Latte i Espresso Truffle) przekazane zostanie na specjalny fundusz, dodatkowo akcja ta dotyczy\u0107 b\u0119dzie wszystkich kaw sprzedanych 1 grudnia, w \u015awiatowy Dzie\u0144 Walki z AIDS.&nbsp;<\/p>\n<p>Reklamy autorstwa BBDO pojawia\u0107 si\u0119 b\u0119d\u0105 pomi\u0119dzy Dniem Dzi\u0119kczynienia, a 2 stycznia 2009 r. Kampania obejmuje r&oacute;wnie\u017c akcj\u0119 promocyjn\u0105 na Times Square, w kt&oacute;rej udzia\u0142 wezm\u0105 kucharz Mario Batali, aktorki Mary Louise Parker i Annabella Sciorra, a tak\u017ce modelka Helena Christensen. Starbucks stworzy specjaln\u0105 stron\u0119, na kt&oacute;rej konsumenci mog\u0105 skorzysta\u0107 z unikalnego kalkulatora pokazuj\u0105cego w jakim stopniu ich zakupy wp\u0142ywaj\u0105 na ratowanie \u017cycia w Afryce.<\/p>\n<p>W\u015br&oacute;d pozosta\u0142ych partner&oacute;w Red znajduj\u0105 si\u0119 GAP, Converse, Apple oraz Hallmark.<\/p>\n","protected":false},"excerpt":{"rendered":"Starbucks i Red ruszaj\u0105 z pierwsz\u0105 telewizyjn\u0105 kampani\u0105 promuj\u0105c\u0105 wsp&oacute;\u0142prac\u0119 podmiot&oacute;w na rzecz walki z AIDS.","protected":false},"author":1,"featured_media":43463,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[175],"class_list":{"0":"post-43462","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-starbucks","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43462"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43463"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}