{"id":43454,"date":"2008-11-28T15:12:25","date_gmt":"2008-11-28T14:12:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/samsung-promuje-nowe-logo\/"},"modified":"2008-11-28T15:12:25","modified_gmt":"2008-11-28T14:12:25","slug":"samsung-promuje-nowe-logo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/samsung-promuje-nowe-logo.html","title":{"rendered":"Samsung promuje nowe logo"},"content":{"rendered":"<p>Znak ten ma symbolizowa\u0107 pozytywne emocje zwi\u0105zane z u\u017cytkowaniem telefon&oacute;w Samsung. Jednocze\u015bnie jest podkre\u015bleniem takich warto\u015bci marki, jak dynamizm, innowacyjno\u015b\u0107, si\u0142a i nowoczesno\u015b\u0107. <\/p>\n<p>Kampania &#8222;WOW&#8221;, informuj\u0105ca o nowym logo Samsunga, oparta jest o telewizj\u0119, internet oraz ambient. Wykorzystywany jest w niej telefon Samsung Omnia.<\/p>\n<p>Zosta\u0142y przygotowane 3 spoty (30-sekundowe) przedstawiaj\u0105ce ludzi po\u015bwi\u0119caj\u0105cych si\u0119 swoim pasjom, korzystaj\u0105cych z telefonu Samsung Omnia. Reklamy obecne b\u0119d\u0105 w TVP, Polsacie, TVN, TVN Turbo, TVN Style, Polsat Sport Extra, Polsat Cafe, Polsat Play i nSport.<\/p>\n<p>W ramach kampanii internetowej zosta\u0142a przygotowana strona <a rel=\"nofollow noopener\" href=\"http:\/\/wow.samsungmobile.com\/pl\" target=\"_blank\">wow.samsungmobile.com\/pl<\/a>, kt&oacute;rej motywem przewodnim jest wykrzyknik. Na niej u\u017cytkownicy telefon&oacute;w mog\u0105 umieszcza\u0107 zdj\u0119cia oraz filmy pokazuj\u0105ce ich pasje. Dzia\u0142ania obejm\u0105 swoim zasi\u0119giem portale Onet.pl, Gazeta.pl, Wp.pl i Gadu-Gadu.pl.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania wizerunkowa Samsung Mobile pod has\u0142em &#8222;WOW&#8221;,\nkt&oacute;rej symbolem jest wykrzyknik &#8211; nowy znak reprezentuj\u0105cy od\u015bwie\u017cony\nwizerunek marki.","protected":false},"author":1,"featured_media":43455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[195],"class_list":{"0":"post-43454","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-samsung","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43454"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43455"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}