{"id":43444,"date":"2008-11-28T16:04:53","date_gmt":"2008-11-28T15:04:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dove-sprzedaje-czekolade\/"},"modified":"2008-11-28T16:04:53","modified_gmt":"2008-11-28T15:04:53","slug":"dove-sprzedaje-czekolade","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dove-sprzedaje-czekolade.html","title":{"rendered":"Dove sprzedaje czekolad\u0119"},"content":{"rendered":"<p>Kampania, kt&oacute;rej towarzyszy has\u0142o &#8222;Moja chwila. Moje Dove&#8221;, skierowana jest przede wszystkim do kobiet. Wprowadzana przez firm\u0119 Mars Polska czekolada Dove pozycjonowana jest jako kobieca, zmys\u0142owa i delikatna.<\/p>\n<p>TBWA jest odpowiedzialna za przygotowanie kreacji do kampanii prasowej i internetowej oraz adaptacj\u0119 kopii telewizyjnej.<\/p>\n<p>W kampanii wykorzystano zdj\u0119cie autorstwa Zuzy Krajewskiej i Bartka Wieczorka oraz Jacka Wo\u0142owskiego. <\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiedzialny jest dom mediowy MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja TBWA przygotowa\u0142a kampani\u0119 wprowadzaj\u0105c\u0105 na polski rynek czekoladow\u0105 mark\u0119 Dove.","protected":false},"author":1,"featured_media":43445,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[353,831,303],"class_list":{"0":"post-43444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-dove","9":"tag-mediacom","10":"tag-tbwa","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43444"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43445"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}