{"id":43276,"date":"2008-12-03T13:13:56","date_gmt":"2008-12-03T12:13:56","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/samobojcza-reklama-pepsi\/"},"modified":"2008-12-03T13:13:56","modified_gmt":"2008-12-03T12:13:56","slug":"samobojcza-reklama-pepsi","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/samobojcza-reklama-pepsi.html","title":{"rendered":"Samob\u00f3jcza reklama Pepsi"},"content":{"rendered":"<p>Pepsi Max zawiera jedn\u0105 kalori\u0119, a jak \u015bpiewa\u0142o Three Dog Night &#8222;jeden jest najbardziej samotnym numerem&#8221;, co podsun\u0119\u0142o specjalistom z BBDO nieco makabryczny pomys\u0142 na promocj\u0119 marki.<\/p>\n<p>Plakaty najnowszej kampanii Pepsi Max przedstawia r&oacute;wnie s\u0142odk\u0105, co samotn\u0105 personifikacj\u0119 kalorii, usi\u0142uj\u0105c\u0105 pope\u0142ni\u0107 samob&oacute;jstwo na kilka nietypowych sposob&oacute;w. Niezwykle smutne i w\u015bciekle niebieskie stworzonko pr&oacute;buje wi\u0119c si\u0119 powiesi\u0107, po\u0142kn\u0105\u0107 trucizn\u0119, obla\u0107 kwasem, i wysadzi\u0107 w powietrze, ka\u017cdemu z rysunk&oacute;w towarzyszy has\u0142o &#8222;jedna bardzo, bardzo, bardzo samotna kaloria&#8221;.<\/p>\n<p>Szlak tego typu reklamie przetar\u0142 g\u0142o\u015bny spot z udzia\u0142em robota o samob&oacute;jczych sk\u0142onno\u015bciach autorstwa General Motors, wyemitowany kilka lat temu podczas Super Bowl:<\/p>\n","protected":false},"excerpt":{"rendered":"Pepsi testuje poczucie humoru Amerykan&oacute;w now\u0105 kampani\u0105 Pepsi Max.","protected":false},"author":1,"featured_media":43277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[378],"class_list":{"0":"post-43276","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"tag-pepsi","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43276"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43277"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}