{"id":43206,"date":"2008-12-04T15:02:45","date_gmt":"2008-12-04T14:02:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/konsumenci-popieraja-dzialania-prospoleczne\/"},"modified":"2008-12-04T15:02:45","modified_gmt":"2008-12-04T14:02:45","slug":"konsumenci-popieraja-dzialania-prospoleczne","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/konsumenci-popieraja-dzialania-prospoleczne.html","title":{"rendered":"Konsumenci popieraj\u0105 dzia\u0142ania prospo\u0142eczne"},"content":{"rendered":"<p>Drugie og&oacute;lno\u015bwiatowe badanie postaw konsument&oacute;w wykonane przez instytut Strategy One potwierdzi\u0142o przywi\u0105zanie konsument&oacute;w do marek i firm, kt&oacute;re realizuj\u0105 dzia\u0142ania prospo\u0142eczne.<\/p>\n<p>68 proc. badanych deklaruje pozostanie przy marce w trakcie recesji, je\u015bli jest ona spo\u0142ecznie zaanga\u017cowana.<\/p>\n<p>Dzia\u0142ania spo\u0142eczne wp\u0142ywaj\u0105 na efektywno\u015b\u0107 dzia\u0142a\u0144 promocyjnych  &#8211; 52 proc. konsument&oacute;w poleci\u0142oby mark\u0119 spo\u0142ecznie zaanga\u017cowan\u0105, a 54 proc. pomog\u0142oby wypromowa\u0107 produkt takiej marki.<\/p>\n<p>Wyniki wskazuj\u0105 jednak na to, \u017ce  marki musz\u0105 lepiej informowa\u0107 o realizowanych akcjach spo\u0142ecznych, gdy\u017c jedynie 40 proc. badanych potrafi\u0142o wskaza\u0107 firm\u0119, kt&oacute;ra je prowadzi.<\/p>\n<p>Konsumenci za najistotniejsze obszary dzia\u0142a\u0144 spo\u0142ecznych  uznali kolejno ochron\u0119 \u015brodowiska, promocj\u0119 zdrowia, przeciwdzia\u0142anie ub&oacute;stwu i wyr&oacute;wnywanie szans edukacyjnych.<\/p>\n","protected":false},"excerpt":{"rendered":"42 proc. badanych uzna\u0142o, \u017ce przy wyborze produkt&oacute;w spo\u0142eczne zaanga\u017cowanie jest istotniejsze ni\u017c design czy lojalno\u015b\u0107 wobec marki.","protected":false},"author":1,"featured_media":43207,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-43206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43206"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43207"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}