{"id":43124,"date":"2008-12-08T13:56:54","date_gmt":"2008-12-08T12:56:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/barbie-odzyskuje-korone\/"},"modified":"2008-12-08T13:56:54","modified_gmt":"2008-12-08T12:56:54","slug":"barbie-odzyskuje-korone","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/barbie-odzyskuje-korone.html","title":{"rendered":"Barbie odzyskuje koron\u0119"},"content":{"rendered":"<p>Obchodz\u0105ca w tym roku 50-lecie istnienia Barbie pokonuje m\u0142odsz\u0105 konkurentk\u0119 &#8211; lalk\u0119 Bratz. Zgodnie z orzeczeniem s\u0105du MGA Entertainment zmuszone jest wycofa\u0107 ze sklep&oacute;w z pocz\u0105tkiem przysz\u0142ego roku ca\u0142\u0105 lini\u0119 lalek Bratz.<\/p>\n<p>Przysi\u0119gli stwierdzili, \u017ce tw&oacute;rca Bratz &#8211; Carter Bryant &#8211; opracowa\u0142 wz&oacute;r lalki w czasie gdy pracowa\u0142 jeszcze w Mattel, dlatego te\u017c to producent Barbie posiada wszelkie prawa autorskie do przynosz\u0105cej rocznie 1 mld dol. lalki Bratz. MGA Entertainment zap\u0142aci konkurentowi 10 mln dol. kary za naruszenie praw autorskich oraz dodatkowo 90 mln dol. za z\u0142amanie kontraktu.<\/p>\n<p>Lalki Bratz pojawi\u0142y si\u0119 na sklepowych p&oacute;\u0142kach w 2001 r., co w znacznym stopniu zmniejszy\u0142o poziom sprzeda\u017cy Barbie. MGA Entertainment zmuszone jest obecnie zniszczy\u0107 ca\u0142\u0105 lini\u0119 produkcyjn\u0105 Bratz i zrekompensowa\u0107 sprzedawcom koszty wycofania produktu.<\/p>\n","protected":false},"excerpt":{"rendered":"Siedmioletnia batalia s\u0105dowa z MGA Entertainment ko\u0144czy si\u0119 zwyci\u0119stwem Mattela.","protected":false},"author":1,"featured_media":43125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2506],"class_list":{"0":"post-43124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-mattel","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43124"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43125"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}