{"id":43038,"date":"2008-12-10T11:15:58","date_gmt":"2008-12-10T10:15:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gigant-mediowy-ma-taki-dlug-jak-budzet-nfz\/"},"modified":"2008-12-10T11:15:58","modified_gmt":"2008-12-10T10:15:58","slug":"gigant-mediowy-ma-taki-dlug-jak-budzet-nfz","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/gigant-mediowy-ma-taki-dlug-jak-budzet-nfz.html","title":{"rendered":"Gigant mediowy ma taki d\u0142ug jak bud\u017cet NFZ"},"content":{"rendered":"<p>ma d\u0142ug si\u0119gaj\u0105cy 13 miliard&oacute;w dolar&oacute;w. To niemal tyle, ile wydaje Narodowy Fundusz Zdrowia na roczne leczenie Polak&oacute;w. O prac\u0119 boi si\u0119 kilkadziesi\u0105t tysi\u0119cy pracownik&oacute;w koncernu.<\/p>\n<p>Gigant zatrudnia na sta\u0142e 20 tysi\u0119cy os&oacute;b. Ale opr&oacute;cz tego daje zarobek wielu niezale\u017cnym dziennikarzom, kooperantom z drukarni, studi&oacute;w graficznych, informatykom, ksi\u0119gowym itd. Nawet gdy znajdzie si\u0119 nowy nabywca firmy, b\u0119dzie musia\u0142 odchudzi\u0107 personel. Utrata reputacji Los Angeles Times, Chicago Tribune, czy Baltimore Sun te\u017c b\u0119dziebowiem kosztowna.<\/p>\n<p>Nabywc\u0105 nie musi by\u0107 koncern prasowy. Mo\u017ce to by\u0107 r&oacute;wnie dobrze producent telewizyjny, bo Tribune Co. posiada te\u017c 23 stacje. Ciekawe, co stanie si\u0119 dru\u017cyn\u0105 baseballow\u0105 Chicago Cubs i stadionem Wrigley Field?<\/p>\n<p>Jedno jest pewne. Koncern nie b\u0119dzie t\u0105 sam\u0105 firm\u0105, co gigant sprzed lat. Nabywcy jego udzia\u0142&oacute;w b\u0119d\u0105 musieli jeszcze raz przeanalizowa\u0107 strategi\u0119 biznesow\u0105, kt&oacute;ra okaza\u0142a si\u0119 b\u0142\u0119dem. Firma nie doceni\u0142a bowiem internetu, kt&oacute;ry zabra\u0142 Tribune Co. cz\u0119\u015b\u0107 zysk&oacute;w. Gdy USA stan\u0119\u0142o w obliczu kryzysu, wydatki na reklam\u0119 prasow\u0105 sta\u0142y si\u0119 tym bardziej ryzykowne. Ostatecznie gigant pogr\u0105\u017cy\u0142 si\u0119 w potwornych d\u0142ugach.<\/p>\n","protected":false},"excerpt":{"rendered":"Jeden z najwi\u0119kszych koncern&oacute;w mediowych na \u015bwiecie upada. Tribune Co. &#8211; kolos z dziesi\u0105tkami redakcji, szeregma d\u0142ugiem stacji telewizyjnych i akcjami dru\u017cyn sportowych&#8230;","protected":false},"author":1,"featured_media":43039,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[2703],"class_list":{"0":"post-43038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"tag-tribune","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=43038"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/43038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/43039"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=43038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=43038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=43038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}