{"id":42934,"date":"2008-12-12T14:02:22","date_gmt":"2008-12-12T13:02:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ogilvy-traci-budzet-wachovii\/"},"modified":"2008-12-12T14:02:22","modified_gmt":"2008-12-12T13:02:22","slug":"ogilvy-traci-budzet-wachovii","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/ogilvy-traci-budzet-wachovii.html","title":{"rendered":"Ogilvy traci bud\u017cet Wachovii"},"content":{"rendered":"<p>W wyniku przeci\u0105gaj\u0105cego si\u0119 w niesko\u0144czono\u015b\u0107 przetargu w sierpniu tego roku bank Wachovia powierzy\u0142 sw&oacute;j bud\u017cet reklamowy nale\u017c\u0105cej WPP Group agencji Ogilvy.<\/p>\n<p>Agencja pokona\u0142a w wy\u015bcigu szereg konkurent&oacute;w, w tym Lowe, Merkley &amp; Partners oraz nale\u017c\u0105ce r&oacute;wnie\u017c do rodziny WPP, Y&amp;R. Triumf nie trwa\u0142 d\u0142ugo, ruchy na rynku instytucji finansowych sprawi\u0142y, \u017ce Wachovia &#8222;zatrzyma\u0142a finalizacj\u0119&#8221; kontraktu z Ogilvy i ostatecznie wybra\u0142a DDB.<\/p>\n<p>Wachovia jest jednym z wielu ameryka\u0144skich bank&oacute;w, na kt&oacute;rych ogromne pi\u0119tno odcisn\u0105\u0142 obecny kryzys finansowy, co w ostateczno\u015bci doprowadzi\u0142o do przej\u0119cia go przez Citigroup. Bank wydaje rocznie oko\u0142o 145 mln dol na dzia\u0142ania zwi\u0105zane z marketingiem, analitycy przewiduj\u0105 jednak, \u017ce w tym roku wydatki te mog\u0105 si\u0119 znacznie skurczy\u0107. Bud\u017cet Wachovii poprowadzi nowojorski oddzia\u0142 DDB.<\/p>\n","protected":false},"excerpt":{"rendered":"Ameryka\u0144ski bank Wachovia podj\u0105\u0142 ostateczn\u0105 decyzj\u0119: Ogilvy przegrywa z DDB.","protected":false},"author":1,"featured_media":42935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[299],"class_list":{"0":"post-42934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-ogilvy","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42934"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42935"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}