{"id":42930,"date":"2008-12-12T15:39:00","date_gmt":"2008-12-12T14:39:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/loreal-zmienia-mpg-na-zenithoptimedia\/"},"modified":"2008-12-12T15:39:00","modified_gmt":"2008-12-12T14:39:00","slug":"loreal-zmienia-mpg-na-zenithoptimedia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/loreal-zmienia-mpg-na-zenithoptimedia.html","title":{"rendered":"L&#8217;Oreal zmienia MPG na ZenithOptimedia"},"content":{"rendered":"<p>Zmiana ta dotyczy bud\u017cetu medialnego marki i zwi\u0105zana jest z procesem konsolidacyjnym zachodz\u0105cym w L&#8217;Oreal. Francuski koncern przej\u0105\u0142 od Gucci mark\u0119 Yves Saint Laurent Beaute za 1,68 mld dol. i powierzy\u0142 zakup oraz planowanie medi&oacute;w swojej g\u0142&oacute;wnej agencji ZenithOptimedia. MPG prowadzi bud\u017cet YSL Beaute od 2002 r., w r\u0119ce nale\u017c\u0105cej do Publicis agencji przejdzie w maju 2009 r.<\/p>\n<p>L&#8217;Oreal przej\u0105\u0142 YSL Beaute w ramach strategii zwi\u0119kszania obecno\u015bci na rynku d&oacute;br luksusowych. Koncern posiada ju\u017c takie marki jak Lancome, Biotherm, Shu Uemura, Kiehl&#8217;s oraz Giorgio Armani.&nbsp;<\/p>\n<p>Zakup Yves Saint Laurent pozwoli\u0142 L&#8217;Oreal na korzystanie nie tylko z marek YSL i Boucheron, ale tak\u017ce Stella McCartney, Oscar de la Renta and Ermenegildo Zegna.<\/p>\n","protected":false},"excerpt":{"rendered":"L&#8217;Oreal przenosi warty 1,5 mln funt&oacute;w bud\u017cet YSL Beaute z MPG do ZenithOptimedia.","protected":false},"author":1,"featured_media":42931,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[165,250],"class_list":{"0":"post-42930","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-loreal","9":"tag-zenithoptimedia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42930"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42931"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}