{"id":4291,"date":"2012-10-15T17:36:49","date_gmt":"2012-10-15T15:36:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rusza-kampania-reklamowa-nowe-miasta-witaja-tok-fm\/"},"modified":"2012-10-15T17:36:49","modified_gmt":"2012-10-15T15:36:49","slug":"rusza-kampania-reklamowa-nowe-miasta-witaja-tok-fm","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/radio\/rusza-kampania-reklamowa-nowe-miasta-witaja-tok-fm.html","title":{"rendered":"Rusza kampania reklamowa &#8211; &#8222;Nowe miasta witaj\u0105 TOK FM&#8221;"},"content":{"rendered":"<p>Kampania bazuje na zabawnym odwr&oacute;ceniu kierunku komunikacji. To nie radio wita&nbsp;si\u0119 z kolejnymi miastami, ale ich mieszka\u0144cy z rado\u015bci\u0105 witaj\u0105 w lokalnym eterze stacj\u0119 radiow\u0105 &#8211; TOK FM, Pierwsze Radio Informacyjne.<\/p>\n<p>Za koncepcj\u0119 i kreacj\u0119 kampanii odpowiada agencja reklamowa BrandStorm ICOM.&nbsp;Autorami scenariusza spotu i projekt&oacute;w graficznych s\u0105 Pawe\u0142 Bi\u0144kowski oraz Marcin&nbsp;Nied\u017awiedzki. Za zakup medi&oacute;w odpowiada Radio TOK FM.<\/p>\n<p>&#8211; Chcieli\u015bmy pokaza\u0107, \u017ce to wa\u017cne wydarzenie. Co\u015b, na co ludzie czekali: TOK FM w twoim mie\u015bcie to du\u017ca sprawa dla kogo\u015b, kto interesuje si\u0119 Polsk\u0105 i \u015bwiatem. Ale bez patosu i zad\u0119cia &#8211; m&oacute;wi Pawe\u0142 Bi\u0144kowski.<\/p>\n<p>&#8211; Dlatego te\u017c projekty s\u0105 nieprzegadane i na temat &#8211; takie, jakie jest Radio TOK FM &#8211; dodaje Marcin Nied\u017awiedzki.<\/p>\n<p>Kampania b\u0119dzie realizowana w prasie lokalnej, internecie (Facebook, gazeta.pl, onet.pl),&nbsp;na no\u015bnikach reklamy zewn\u0119trznej AMS, w sieci kin Helios oraz w telewizji (TVP INFO) w&nbsp;siedmiu nowych miastach nadawania.<\/p>\n","protected":false},"excerpt":{"rendered":"W Radomiu, Kielcach i Elbl\u0105gu, a wkr&oacute;tce tak\u017ce w Gorzowie&nbsp;Wielkopolskim, Toruniu, P\u0142ocku i Lublinie rusza najnowsza kampania reklamowa Radia TOK FM.","protected":false},"author":1,"featured_media":4292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9672],"tags":[612],"class_list":{"0":"post-4291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio","8":"tag-tok-fm","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=4291"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/4292"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=4291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=4291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=4291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}