{"id":42896,"date":"2008-12-15T10:42:01","date_gmt":"2008-12-15T09:42:01","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/brainshop-u-boot-zbija-kokosy\/"},"modified":"2008-12-15T10:42:01","modified_gmt":"2008-12-15T09:42:01","slug":"brainshop-u-boot-zbija-kokosy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/brainshop-u-boot-zbija-kokosy.html","title":{"rendered":"Brainshop U-boot zbija kokosy"},"content":{"rendered":"<p>Dzia\u0142ania obejmuj\u0105 guerilla marketing, streetart, virale oraz word of mouth.<\/p>\n<p>Filozofia Malibu zosta\u0142a prze\u0142o\u017cona na szereg dzia\u0142a\u0144 streetartowych, pe\u0142ni\u0105cych funkcje teaserowe i opartych o slogan &#8222;Nadchodzi silny efekt cieplarniany&#8221;. W ten spos&oacute;b w przestrzeni miejskiej pojawi\u0142y si\u0119 paper graffiti, szablony, vlepki oraz night media.&nbsp;<\/p>\n<p>Niestandardowe dzia\u0142ania marketingowe swoim zasi\u0119giem obejmuj\u0105 Warszaw\u0119, Krak&oacute;w oraz Wroc\u0142aw.<\/p>\n<p>Za dzia\u0142ania PR zwi\u0105zane z mark\u0105 Malibu odpowiedzialna jest agencja Rc2.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Brainshop U-boot wygra\u0142a bud\u017cet na obs\u0142ug\u0119 marki Malibu. Dzia\u0142ania skoncentruj\u0105 si\u0119 na niestandardowych aktywno\u015bciach marketingowych.","protected":false},"author":1,"featured_media":42897,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1447,49],"class_list":{"0":"post-42896","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brainshop-u-boot","9":"tag-rc2","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42896"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42897"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}