{"id":42894,"date":"2008-12-15T10:55:04","date_gmt":"2008-12-15T09:55:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/europlant-phytopharm-rusza-z-nowa-marka\/"},"modified":"2008-12-15T10:55:04","modified_gmt":"2008-12-15T09:55:04","slug":"europlant-phytopharm-rusza-z-nowa-marka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/europlant-phytopharm-rusza-z-nowa-marka.html","title":{"rendered":"Europlant Phytopharm rusza z now\u0105 mark\u0105"},"content":{"rendered":"<p>Marka obejmuje dwie podstawowe linie reprezentowane przez 5 r&oacute;\u017cnych produkt&oacute;w Megafyt.<\/p>\n<p>Promocja pierwszej grupy b\u0119dzie skupiona wok&oacute;\u0142 leczniczych aspekt&oacute;w preparat&oacute;w oraz wzmocnienia organizmu.&nbsp;Komunikacja drugiej grupy produktowej nawi\u0105zywa\u0107 b\u0119dzie do lifestylowych aspekt&oacute;w dbania o zdrowie i cia\u0142o.<\/p>\n<p>Obie linie \u0142\u0105czy wsp&oacute;lna identyfikacja wizualna opracowana przez firm\u0119 Dragon Rouge.<\/p>\n<p>Dzia\u0142ania promocyjne obejmuj\u0105 ATL, BTL, ambient, PR oraz merchandising, m.in. reklamowe kampanie radiowe i prasowe, sampling, budowanie relacji ze \u015brodowiskiem lekarzy, POS-y w aptekach oraz wsp&oacute;\u0142prac\u0119 z partnerami dystrybucyjnymi.<\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiedzialna jest firma Brand Connection.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma Europlant PhytoPharm rozpoczyna kampani\u0119 promuj\u0105c\u0105 suplementy diety o nazwie Megafyt Biotherapy.","protected":false},"author":1,"featured_media":42895,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1912,2695],"class_list":{"0":"post-42894","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brand-connection","9":"tag-europlant-phytopharm","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42894"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42895"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}