{"id":42876,"date":"2008-12-15T14:02:20","date_gmt":"2008-12-15T13:02:20","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pepsi-zdominuje-super-bowl\/"},"modified":"2008-12-15T14:02:20","modified_gmt":"2008-12-15T13:02:20","slug":"pepsi-zdominuje-super-bowl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/pepsi-zdominuje-super-bowl.html","title":{"rendered":"Pepsi zdominuje Super Bowl"},"content":{"rendered":"<p>Pepsi wykupuje za po\u015brednictwem nale\u017c\u0105cej do Omnicom agencji OMD ca\u0142y czas reklamowy zarezerwowany dla napoi bezalkoholowych podczas pierwszej po\u0142owy najbli\u017cszego Super Bowl, umowa obejmuje r&oacute;wnie\u017c czas antenowy w przerwie meczu.<\/p>\n<p>Pomi\u0119dzy 1988 a 2007 r.&nbsp;Pepsi wyda\u0142o na reklam\u0119 podczas Super Bowl ponad 192,8 mln dol. znajduj\u0105c si\u0119 pod tym wzgl\u0119dem jedynie za koncernem browarniczym Anheuser-Busch (274,2 mln dol.) &#8211; wynika z raportu TNS Media Intelligence.<\/p>\n<p>Cena jednego spotu emitowanego w NBC podczas tegorocznych rozgrywek wzros\u0142a w tym roku o 10 proc. do rekordowego poziomu 3 mln dol.<\/p>\n","protected":false},"excerpt":{"rendered":"Pepsi blokuje Coke podczas transmisji pierwszej po\u0142owy fina\u0142&oacute;w ligi NFL.","protected":false},"author":1,"featured_media":42877,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[378,1413],"class_list":{"0":"post-42876","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-pepsi","9":"tag-super-bowl","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42876"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42876\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42877"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}