{"id":42874,"date":"2008-12-15T14:05:02","date_gmt":"2008-12-15T13:05:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wk-zdobywa-budzet-levis\/"},"modified":"2008-12-15T14:05:02","modified_gmt":"2008-12-15T13:05:02","slug":"wk-zdobywa-budzet-levis","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/wk-zdobywa-budzet-levis.html","title":{"rendered":"W+K zdobywa bud\u017cet Levi&#8217;s"},"content":{"rendered":"<p>Producent ubra\u0144 og\u0142osi\u0142 przetarg na warty 78 mln dol. bud\u017cet kreatywny jeszcze w pa\u017adzierniku tego roku. Niezale\u017cna agencja Wieden+Kennedy pokona\u0142a na ostatnim etapie nale\u017c\u0105ce do Omnicom Group, TBWA\/Chiat\/Day i Cutwater, wcze\u015bniej odpad\u0142y Goodby Silverstein &amp; Partners, Ogilvy &amp; Mather oraz niezale\u017cne Anomaly.<\/p>\n<p>Dotychczasowa agencja koncernu, Bartle Bogle Hegarty, prowadz\u0105ca bud\u017cet Levi&#8217;s od 2001 r., pomimo zaproszenia, nie wzi\u0119\u0142a udzia\u0142u w nadzorowanym przez Jones Lundin Beals post\u0119powaniu przetargowym.<\/p>\n<p>Wyb&oacute;r Wieden jest zaskoczeniem dla analityk&oacute;w bran\u017cy, faworytem w wy\u015bcigu o bud\u017cet by\u0142a agencja Cutwater, kt&oacute;ra od pocz\u0105tku tego roku zajmuje si\u0119 promocj\u0105 marki w sieci. BBH utrzyma europejsk\u0105 i azjatyck\u0105 cz\u0119\u015b\u0107 bud\u017cetu, obs\u0142ugi medialnej koncernu podj\u0119\u0142o si\u0119 nale\u017c\u0105ce do Omnicom OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Levi Strauss &amp; Co. wybiera agencj\u0119 Wieden+Kennedy do prowadzenia ameryka\u0144skiej cz\u0119\u015bci bud\u017cetu kreatywnego.","protected":false},"author":1,"featured_media":42875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1789,1834],"class_list":{"0":"post-42874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-levis","9":"tag-wiedenkennedy","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42874"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42875"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}