{"id":42688,"date":"2008-12-19T13:39:41","date_gmt":"2008-12-19T12:39:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/interaktywny-content-w-citylajf-pl\/"},"modified":"2008-12-19T13:39:41","modified_gmt":"2008-12-19T12:39:41","slug":"interaktywny-content-w-citylajf-pl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/interaktywny-content-w-citylajf-pl.html","title":{"rendered":"Interaktywny content w Citylajf.pl"},"content":{"rendered":"<p>W odcinkach 9 i 10 serialu, produkty partner&oacute;w marketingowych produkcji (LG i Mazda) s\u0105 klikalne i przekierowuj\u0105 bezpo\u015brednio na strony producent&oacute;w.<\/p>\n<p>Wed\u0142ug Anny Sakowicz z Mindshare taka forma pozwala znacznie lepiej wykorzysta\u0107 branded content i okre\u015bli\u0107 jego skuteczno\u015b\u0107 nie tylko poprzez budowanie wizerunku, ale tak\u017ce przez bezpo\u015bredni\u0105 reakcj\u0119.<\/p>\n<p>Producentem i pomys\u0142odawc\u0105 Citylajf.pl jest dom mediowy Mindshare. 17 grudnia rozpocz\u0119\u0142a si\u0119 emisja ostatniego odcinka pierwszego sezonu serialu.<\/p>\n","protected":false},"excerpt":{"rendered":"Producent internetowego serialu Citylajf.pl wprowadzi\u0142 dla swoich u\u017cytkownik&oacute;w now\u0105 funkcjonalno\u015b\u0107, pozwalaj\u0105c\u0105 na wi\u0119ksz\u0105 interakcj\u0119 z materia\u0142em wideo.","protected":false},"author":1,"featured_media":42689,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[85],"class_list":{"0":"post-42688","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-mindshare","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42688"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42689"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}