{"id":42630,"date":"2008-12-22T12:49:41","date_gmt":"2008-12-22T11:49:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/marketerzy-inwestuja-w-efektywnosc\/"},"modified":"2008-12-22T12:49:41","modified_gmt":"2008-12-22T11:49:41","slug":"marketerzy-inwestuja-w-efektywnosc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/marketerzy-inwestuja-w-efektywnosc.html","title":{"rendered":"Marketerzy inwestuj\u0105 w efektywno\u015b\u0107"},"content":{"rendered":"<p>Firma StrongMail Systems przeprowadzi\u0142a ankiet\u0119 dotycz\u0105c\u0105 wielko\u015bci i kszta\u0142tu planowanych bud\u017cet&oacute;w marketingowych firm na 2009 rok.<\/p>\n<p>51 proc. ankietowanych stwierdzi\u0142o, \u017ce w 2009 roku przeznaczy wi\u0119ksze \u015brodki na marketing, ze szczeg&oacute;lnym naciskiem na najbardziej efektywne formy promocji.<\/p>\n<p>W \u015bwietle raportu &#8222;2009 Marketing Outlook&#8221; marketerzy za najskuteczniejsze narz\u0119dzia marketingu uznaj\u0105 obecnie poczt\u0119 elektroniczn\u0105 i wyszukiwarki internetowe.<\/p>\n<p>73 proc. z nich zamierza zwi\u0119kszy\u0107 inwestycje w e-mail marketing, a 44 proc. &#8211; planuje wzrost nak\u0142ad&oacute;w na kampanie SEO\/SEM.<\/p>\n<p>29 proc. marketer&oacute;w uczestnicz\u0105cych w badaniu mo\u017ce zmniejszy\u0107 w 2009 roku \u015brodki przeznaczane na prowadzenie kampanii reklamowych. Wynika\u0107 to b\u0119dzie ze zbyt du\u017cego nacisku na przekaz wizerunkowy kosztem skuteczno\u015bci sprzeda\u017cowej wsp&oacute;\u0142czesnych reklam.<\/p>\n","protected":false},"excerpt":{"rendered":"W 2009 roku bud\u017cety marketingowe 51 proc. firm dzia\u0142aj\u0105cych na rynku globalnym mog\u0105 ulec zwi\u0119kszeniu.","protected":false},"author":1,"featured_media":42631,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[1059],"class_list":{"0":"post-42630","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-eura7","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42630"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42631"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}