{"id":42580,"date":"2008-12-23T13:54:36","date_gmt":"2008-12-23T12:54:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklamy-w-youtube-efektywniejsze-niz-w-tv\/"},"modified":"2008-12-23T13:54:36","modified_gmt":"2008-12-23T12:54:36","slug":"reklamy-w-youtube-efektywniejsze-niz-w-tv","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/reklamy-w-youtube-efektywniejsze-niz-w-tv.html","title":{"rendered":"Reklamy w YouTube efektywniejsze ni\u017c w TV"},"content":{"rendered":"<p>Badanie przeprowadzone przy wsp&oacute;\u0142pracy General Motors Europe, Motoroli, MindShare oraz ameryka\u0144skiej firmy konsultingowej Online Testing Exchange, wykorzystuj\u0105ce metod\u0119 \u015bledzenia wzroku i dane biometryczne, sprawdzi\u0142o wp\u0142yw jaki na internaut&oacute;w wywieraj\u0105 reklamy umieszczone w serwisie YouTube.<\/p>\n<p>Wyniki wskazuj\u0105, \u017ce respondenci w 14 proc. cz\u0119\u015bciej reagowali na reklam\u0119 gdy pojawi\u0142a si\u0119 ona w serwisie YouTube ni\u017c na ekranie telewizora, odsetek ten zwi\u0119ksza\u0142 si\u0119, gdy t\u0105 sam\u0105 reklam\u0119 emitowano bez d\u017awi\u0119ku.<\/p>\n<p>Dalsze badania wskaza\u0142y r&oacute;wnie\u017c, \u017ce reklamy w YouTube mog\u0105 wp\u0142ywa\u0107 na postrzeganie ich przez niekt&oacute;re grupy odbiorc&oacute;w, jak m\u0142odzi m\u0119\u017cczy\u017ani, czy osoby rzadko ogl\u0105daj\u0105ce telewizj\u0119.<\/p>\n<p>Spoty umieszczone w serwisie wp\u0142ywaj\u0105 r&oacute;wnie\u017c na postrzeganie marki, kt&oacute;ra badanym wyda\u0142a si\u0119 bardziej innowacyjna, dynamiczna i niekonwencjonalna.<\/p>\n","protected":false},"excerpt":{"rendered":"U\u017cytkownicy serwisu YouTube s\u0105 bardziej podatni na reklam\u0119 ni\u017c ci, kt&oacute;rzy ogl\u0105daj\u0105 telewizj\u0119 &#8211; wynika z bada\u0144.","protected":false},"author":1,"featured_media":42581,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[274],"class_list":{"0":"post-42580","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-youtube","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42580"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42581"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}