{"id":42576,"date":"2008-12-23T13:57:48","date_gmt":"2008-12-23T12:57:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/fedex-rezygnuje-z-super-bowl\/"},"modified":"2008-12-23T13:57:48","modified_gmt":"2008-12-23T12:57:48","slug":"fedex-rezygnuje-z-super-bowl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/fedex-rezygnuje-z-super-bowl.html","title":{"rendered":"FedEx rezygnuje z Super Bowl"},"content":{"rendered":"<p>FedEx jest kolejn\u0105 firm\u0105, kt&oacute;ra w imi\u0119 walki z kryzysem rezygnuje z jednego z najbardziej presti\u017cowych czas&oacute;w antenowych w ameryka\u0144skiej telewizji.<\/p>\n<p>Firma od 1989 r. bra\u0142a udzia\u0142 w tym wydarzeniu 18 razy. FedEx wyda\u0142 przez pierwsze dziesi\u0119\u0107 miesi\u0119cy tego roku niemal 100 mln dol., w roku ubieg\u0142ym wydatki te si\u0119gn\u0119\u0142y 160 mln dol. &#8211; wynika z bada\u0144 Nielsen Monitor-Plus.<\/p>\n<p>Dyrektor reklamy koncernu, Steve Pacheco t\u0142umaczy decyzj\u0119 wzgl\u0119dami ekonomicznymi, kt&oacute;re nie pozwalaj\u0105 na wydanie 3 mln za spot podczas tegorocznych fina\u0142&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Po raz pierwszy od 12 lat reklamy firmy kurierskiej FedEx nie pojawi\u0105 si\u0119 podczas Super Bowl.","protected":false},"author":1,"featured_media":42577,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1413],"class_list":{"0":"post-42576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-super-bowl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42576"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42577"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}