{"id":42564,"date":"2008-12-24T12:14:02","date_gmt":"2008-12-24T11:14:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bruce-willis-i-ringo-starr-w-spocie-aviva-wideo\/"},"modified":"2008-12-24T12:14:02","modified_gmt":"2008-12-24T11:14:02","slug":"bruce-willis-i-ringo-starr-w-spocie-aviva-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bruce-willis-i-ringo-starr-w-spocie-aviva-wideo.html","title":{"rendered":"Bruce Willis i Ringo Starr w spocie Aviva (wideo)"},"content":{"rendered":"<p>Aviva, dawniej Norwich Union, najwi\u0119kszy ubezpieczyciel w Wielkiej Brytanii informuje swoich klient&oacute;w o zmianie nazwy rozpoczynaj\u0105c kampani\u0119 przygotowan\u0105 przez AMV BBDO, kt&oacute;ra obejmuje telewizj\u0119, pras\u0119, no\u015bniki zewn\u0119trzne oraz internet.<\/p>\n<p>W spocie reklamowym udzia\u0142 wzi\u0119li m.in. Ringo Starr, Dame Edna Everage, Bruce Willis, Elle Macpherson czy Alice Cooper. Kampania potrwa sze\u015b\u0107 miesi\u0119cy.<\/p>\n<p>&#8211; Gdy nasza dzia\u0142alno\u015b\u0107 sta\u0142a si\u0119 bardziej globalna, potrzebowali\u015bmy nazwy, kt&oacute;r\u0105 nasi klienci rozpoznaj\u0105 w ka\u017cdym miejscu na \u015bwiecie &#8211; t\u0142umaczy decyzj\u0119 o zmianie nazwy Amanda Mackenzie, dyrektor marketingu w Aviva.<\/p>\n","protected":false},"excerpt":{"rendered":"Plejada gwiazd, w tym Ringo Starr, Dame Edna Everage oraz Bruce Willis, pojawi\u0142a si\u0119 w najnowszej reklamie firmy ubezpieczeniowej Aviva.","protected":false},"author":1,"featured_media":42565,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1342],"class_list":{"0":"post-42564","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-aviva","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42564"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42565"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}