{"id":42538,"date":"2008-12-29T13:38:38","date_gmt":"2008-12-29T12:38:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lennon-w-reklamie-laptopa-wideo\/"},"modified":"2008-12-29T13:38:38","modified_gmt":"2008-12-29T12:38:38","slug":"lennon-w-reklamie-laptopa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lennon-w-reklamie-laptopa-wideo.html","title":{"rendered":"Lennon w reklamie laptopa (wideo)"},"content":{"rendered":"<p>W 28 lat po \u015bmierci Lennon zosta\u0142 cyfrowo przywr&oacute;cony do \u017cycia na potrzeby kampanii reklamowej One Laptop Per Child. Organizacja stara si\u0119 dostarczy\u0107 nap\u0119dzane energi\u0105 s\u0142oneczn\u0105 laptopy dzieciom w najbiedniejszych zak\u0105tkach globu.<\/p>\n<p>&#8211; Wyobra\u017a sobie, \u017ce ka\u017cde dziecko, niezale\u017cnie od tego w jakiej cz\u0119\u015bci \u015bwiata si\u0119 znajduje, posiada dost\u0119p do wszech\u015bwiata wiedzy &#8211; m&oacute;wi o\u017cywiony Lennon, nawi\u0105zuj\u0105c tym samym do s\u0142ynnej piosenki &#8222;Imagine&#8221;. &#8211; Maj\u0105 szans\u0119 uczy\u0107 si\u0119, marzy\u0107, osi\u0105gn\u0105\u0107 wszystko czego pragn\u0105. Pr&oacute;bowa\u0142em zrobi\u0107 to samo poprzez swoj\u0105 muzyk\u0119, teraz wy mo\u017cecie osi\u0105gn\u0105\u0107 to w zupe\u0142nie inny spos&oacute;b.<\/p>\n<p>Lennon zgin\u0105\u0142 w grudniu 1980 r. postrzelony na jednej z ulic Nowego Jorku. Zgody na wykorzystanie wizerunku legendarnego Beatlesa udzieli\u0142a Yoko Ono. Organizacja One Laptop Per Child powsta\u0142\u0105 w 2005 r., stawiaj\u0105c sobie za cel wyprodukowanie laptopa kosztuj\u0105cego poni\u017cej 200 dol., kt&oacute;re trafia\u0107 b\u0119d\u0105 do najbiedniejszych dzieci na ca\u0142ym \u015bwiecie.<\/p>\n<p>Reklamy z udzia\u0142em Lennona zadebiutowa\u0142y w ameryka\u0144skiej telewizji w czasie antenowym podarowanym przez nadawc&oacute;w, spoty obejrze\u0107 mo\u017cna r&oacute;wnie\u017c w serwisie YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"John Lennon wr&oacute;ci\u0142 zza grobu, by pojawi\u0107 si\u0119 w najnowszej reklamie organizacji OLPC.","protected":false},"author":1,"featured_media":42539,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-42538","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42538"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42539"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}