{"id":42454,"date":"2009-01-02T11:38:02","date_gmt":"2009-01-02T10:38:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/orange-zmienia-wizerunek\/"},"modified":"2009-01-02T11:38:02","modified_gmt":"2009-01-02T10:38:02","slug":"orange-zmienia-wizerunek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/orange-zmienia-wizerunek.html","title":{"rendered":"Orange zmienia wizerunek"},"content":{"rendered":"<p>G\u0142&oacute;wnym elementem kampanii jest spot reklamowy &#8222;Jestem&#8221;, kt&oacute;ry by\u0142 wy\u015bwietlany r&oacute;wnie\u017c w innych krajach, w kt&oacute;rych dzia\u0142a marka.<\/p>\n<p>Telefoni\u0119 Orange promuje tak\u017ce nowe has\u0142o: &#8222;Together we can do more&#8221;, ukazuj\u0105ce strategi\u0119 operatora, zak\u0142adajac\u0105 rol\u0119 marki w tworzeniu wi\u0119zi mi\u0119dzyludzkich.<\/p>\n<p>W ramach dzia\u0142a\u0144 promocyjnych przygotowano billboardy, reklamy prasowe, spoty kinowe oraz reklamy w internecie.&nbsp;Kampania potrwa do ko\u0144ca stycznia.<\/p>\n<p>Za przygotowanie kreacji i adaptacj\u0119 reklam odpowiedzialna jest agencja Leo Burnett. Planowaniem i zakupem media&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"Operator telefonii kom&oacute;rkowej Orange rozpoczyna kampani\u0119 promuj\u0105c\u0105 nowy wizerunek marki.","protected":false},"author":1,"featured_media":42455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1290,1424,276],"class_list":{"0":"post-42454","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-leo-burnett","9":"tag-mediaedgecia","10":"tag-orange","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42454"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42455"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}