{"id":42346,"date":"2009-01-06T15:48:07","date_gmt":"2009-01-06T14:48:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/sprytne-kfc\/"},"modified":"2009-01-06T15:48:07","modified_gmt":"2009-01-06T14:48:07","slug":"sprytne-kfc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/sprytne-kfc.html","title":{"rendered":"Sprytne KFC"},"content":{"rendered":"<p>Dzia\u0142ania promocyjne skierowane s\u0105 do m\u0142odych ludzi.<\/p>\n<p>30- i 15-sekundowe spoty reklamowe, utrzymane w humorystycznej atmosferze, wy\u015bwietlane b\u0119d\u0105 na antenie stacji og&oacute;lnopolskich: Polsat, Polsat 2, Polsat Sport, TVN, TVN7, TV4 oraz AtMedia, Discovery i 4FunTV. <\/p>\n<p>Wraz z rozpocz\u0119ciem kampanii uruchomiony zosta\u0142 dedykowany promocji serwis www.bsmart.kfc.pl. Planowana jest tak\u017ce kampania internetowa m.in. na portalach Onet.pl, Interia.pl i Gadu-Gadu. <\/p>\n<p>W ramach serwisu www.bsmart.kfc.pl prowadzony b\u0119dzie konkurs &#8222;Z\u0142ap poci\u0105g do KFC&#8221;, nawi\u0105zuj\u0105cy bezpo\u015brednio do spotu tv.<\/p>\n<p>Autorem kreacji kampanii oraz materia\u0142&oacute;w POS jest agencja Red8 Communications. Reklama telewizyjna wyprodukowana zosta\u0142a przez studio filmowe Propeller Film. Kampania internetowa i strony towarzysz\u0105ce przygotowane zosta\u0142y przez agencj\u0119 Genero.<\/p>\n","protected":false},"excerpt":{"rendered":"Bsmart czyli &#8222;B\u0105d\u017a sprytny!&#8221; &#8211; pod tak\u0105 nazw\u0105 sie\u0107 restauracji KFC\nwprowadza do menu now\u0105 ofert\u0119 &#8211; 4 mini zestawy.","protected":false},"author":1,"featured_media":42347,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2072,236,814],"class_list":{"0":"post-42346","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-genero","9":"tag-kfc","10":"tag-red8","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42346"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42347"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}