{"id":42298,"date":"2009-01-07T11:24:51","date_gmt":"2009-01-07T10:24:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/demo-effective-launching-promuje-patriotyzm-konsumencki\/"},"modified":"2009-01-07T11:24:51","modified_gmt":"2009-01-07T10:24:51","slug":"demo-effective-launching-promuje-patriotyzm-konsumencki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/demo-effective-launching-promuje-patriotyzm-konsumencki.html","title":{"rendered":"Demo Effective Launching promuje patriotyzm konsumencki"},"content":{"rendered":"<p>Celem kampanii informacyjno &#8211; edukacyjnej promuj\u0105cej polskie produkty jest udzielenie wsparcia rodzimym firmom, wp\u0142yni\u0119cie na szybszy rozw&oacute;j polskich produkt&oacute;w oraz zmiana mentalno\u015bci Polak&oacute;w, w kt&oacute;rej polski produkt wci\u0105\u017c postrzegany jest jako co\u015b gorszego.<\/p>\n<p>G\u0142&oacute;wny przekaz kampanii brzmi: &#8222;B\u0105d\u017amy dumni z polskich produkt&oacute;w&#8221;.<\/p>\n<p>Kampania b\u0119dzie prowadzona na kilku obszarach.<\/p>\n<p>Jej pierwszym etapem b\u0119dzie og&oacute;lnopolski program edukacyjny skierowany do pracownik&oacute;w polskich firm. W dzia\u0142aniach wykorzystane zostan\u0105 kana\u0142y komunikacyjne firm uczestnicz\u0105cych w akcji (strony internetowe, narz\u0119dzia komunikacji wewn\u0119trznej, korespondencja wychodz\u0105ca oraz wydawnictwa firmowe).<\/p>\n<p>Drugi etap to spo\u0142eczna kampania reklamowa w mediach obejmuj\u0105ca telewizj\u0119, radio, pras\u0119 oraz internet.<\/p>\n<p>Trzecim etapem b\u0119dzie kampania reklamowa firm bior\u0105cych udzia\u0142 w akcji bazuj\u0105ca na komunikacji kampanii spo\u0142ecznej.<\/p>\n","protected":false},"excerpt":{"rendered":"W pierwszym kwartale 2009 roku ruszy nowa kampania spo\u0142eczna DEMO Effective Launching i Fundacji Dajesz Prac\u0119 PL.","protected":false},"author":1,"featured_media":42299,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1069],"class_list":{"0":"post-42298","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-demo-effective-launching","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42298"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42299"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}