{"id":42268,"date":"2009-01-07T16:38:41","date_gmt":"2009-01-07T15:38:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zapunktuj-z-coca-cola\/"},"modified":"2009-01-07T16:38:41","modified_gmt":"2009-01-07T15:38:41","slug":"zapunktuj-z-coca-cola","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zapunktuj-z-coca-cola.html","title":{"rendered":"Zapunktuj z Coca-Col\u0105"},"content":{"rendered":"<p>Akcja oparta b\u0119dzie zar&oacute;wno o mechanizm lojalno\u015bciowy, jak i loteri\u0119.<\/p>\n<p>Konsumenci w zamian za zebrane punkty b\u0119d\u0105 mogli otrzyma\u0107 nagrody oraz co tydzie\u0144 wygra\u0107 jedn\u0105 wycieczk\u0119 zagraniczn\u0105.<\/p>\n<p>Nowy program lojalno\u015bciowy zostanie wsparty siln\u0105 kampani\u0105 promocyjn\u0105.<\/p>\n<p>W ci\u0105gu 2009 roku informacja o programie pojawi si\u0119 na produktach, w spotach TV, materia\u0142ach POP. Dodatkowym wsparciem b\u0119dzie kampania PR, prasowa oraz internetowa.<\/p>\n<p>Za obs\u0142ug\u0119 programu oraz jego stron\u0119 internetow\u0105 odpowiada agencja K2, a  za dzia\u0142ania BTL agencja Brandstorm. Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Starcom, a kreacj\u0105 agencja Publicis. Za wsparcie PR odpowiada\u0107 b\u0119dzie agencja Edelman Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola uruchamia program lojalno\u015bciowy sektora FMCG &#8211; Zapunktowani.pl. Projekt wsparty zostanie kampani\u0105 promocyjn\u0105.","protected":false},"author":1,"featured_media":42269,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[57,889,48,52],"class_list":{"0":"post-42268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-coca-cola","9":"tag-edelman","10":"tag-k2","11":"tag-publicis","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42268"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42269"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}