{"id":4213,"date":"2012-10-18T22:42:54","date_gmt":"2012-10-18T20:42:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rusza-kampania-internetowa-bonduelle\/"},"modified":"2012-10-18T22:42:54","modified_gmt":"2012-10-18T20:42:54","slug":"rusza-kampania-internetowa-bonduelle","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rusza-kampania-internetowa-bonduelle.html","title":{"rendered":"Rusza kampania internetowa Bonduelle"},"content":{"rendered":"<p>Kampania promuje gam\u0119 ma\u0142ych puszek Bonduelle. B\u0119d\u0105 w niej&nbsp;wykorzystywane interaktywne formy reklamowe, anga\u017cuj\u0105ce internaut&oacute;w i sk\u0142aniaj\u0105ce do d\u0142u\u017cszego pozostania z mark\u0105.<\/p>\n<p>Za kreacj\u0119 odpowiada agencja Netizens Peppermint, wy\u0142oniona w drodze przetargu.<\/p>\n<p>Celem kampanii jest umocnienie pozycji lidera produkt&oacute;w Bonduelle poprzez promowanie konceptu ma\u0142ej &bdquo;puszki na raz&#8221; &#8211; marka w anga\u017cuj\u0105cy spos&oacute;b prezentowa\u0107 b\u0119dzie zalety ma\u0142ych puszek jako idealnych porcji do wykorzystania &bdquo;na raz&#8221;, zwracaj\u0105c uwag\u0119 na ich por\u0119czno\u015b\u0107 i wygod\u0119 u\u017cytkowania oraz mo\u017cliwo\u015b\u0107 \u0142\u0105czenia ze sob\u0105 r&oacute;\u017cnych warzyw w jednej potrawie.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza najwi\u0119ksza w historii marki i kategorii kampania internetowa Bonduelle, promuj\u0105ca ma\u0142e &bdquo;puszki na raz&#8221;.","protected":false},"author":1,"featured_media":4214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[199,109],"class_list":{"0":"post-4213","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bonduelle","9":"tag-netizens","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=4213"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/4214"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=4213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=4213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=4213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}