{"id":42072,"date":"2009-01-13T10:07:21","date_gmt":"2009-01-13T09:07:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/heureka-zmienia-wizerunek-mango-pl\/"},"modified":"2009-01-13T10:07:21","modified_gmt":"2009-01-13T09:07:21","slug":"heureka-zmienia-wizerunek-mango-pl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/heureka-zmienia-wizerunek-mango-pl.html","title":{"rendered":"Heureka zmienia wizerunek Mango.pl"},"content":{"rendered":"<p>W ramach wsp&oacute;\u0142pracy Heureka odpowiedzialna jest za opracowanie strategii, kreacj\u0119 oraz realizacj\u0119 komunikacji on-line promuj\u0105cej sklep.<\/p>\n<p>Celem kampanii jest od\u015bwie\u017cenie wizerunku marki, kt&oacute;ra od ubieg\u0142ego roku znajduje si\u0119 w portfolio Grupy TVN.<\/p>\n<p>W komunikacji internetowej wykorzystano m.in. banery, artyku\u0142 i linki sponsorowane oraz e-mailing. Najwa\u017cniejszym elementem kampanii jest videohost, kt&oacute;rego g\u0142&oacute;wn\u0105 bohaterk\u0105 jest nowa twarz Mango &#8211; Agnieszka Rylik.<\/p>\n<p>Kampania widoczna b\u0119dzie przez najbli\u017csze trzy tygodnie w serwisach: Onet.pl, Kobiety.pl oraz Polki.pl.<\/p>\n<p>Za zakup medi&oacute;w odpowiada SCH NET.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Heureka realizuje kampani\u0119 dla sklepu Mango.pl pod has\u0142em: &#8222;Mango. Wi\u0119cej z \u017cycia&#8221;.","protected":false},"author":1,"featured_media":42073,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[370],"class_list":{"0":"post-42072","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-heureka","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42072"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42073"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}