{"id":42008,"date":"2009-01-14T10:31:31","date_gmt":"2009-01-14T09:31:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/just-dla-nowej-marki-miasta-poznan\/"},"modified":"2009-01-14T10:31:31","modified_gmt":"2009-01-14T09:31:31","slug":"just-dla-nowej-marki-miasta-poznan","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/just-dla-nowej-marki-miasta-poznan.html","title":{"rendered":"Just dla nowej marki miasta Pozna\u0144"},"content":{"rendered":"<p>W tej chwili trwaj\u0105 prace przygotowawcze do kampanii, kt&oacute;ra ruszy\u0107 ma jeszcze wiosn\u0105 tego roku.<\/p>\n<p>Just przygotowa\u0142 strategi\u0119 komunikacyjn\u0105 i medialn\u0105 pierwszej w nowej ods\u0142onie kampanii oraz zajmie si\u0119 jej realizacj\u0105.<\/p>\n<p>Jeszcze jesieni\u0105 2008 roku Urz\u0105d Miasta Poznania rozstrzygn\u0105\u0142 przetarg na strategi\u0119 marki miasta. Dokument ten precyzuje esencj\u0119 nowej marki, pozycjonuje j\u0105 na mapie Polski, Europy i \u015bwiata. Zawiera r&oacute;wnie\u017c opracowanie kierunk&oacute;w aktywno\u015bci i rozwoju marki Pozna\u0144 oraz cel&oacute;w do 2012 roku. Strategia marki Pozna\u0144 zawiera r&oacute;wnie\u017c nowy logotyp marki miasta Pozna\u0144.<\/p>\n","protected":false},"excerpt":{"rendered":"Just wygra\u0142 og\u0142oszony w grudniu 2008 roku przetarg na opracowanie i realizacj\u0119 kampanii wprowadzaj\u0105cej nowy logotyp i claim dla marki miasta Pozna\u0144.","protected":false},"author":1,"featured_media":42009,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[952],"class_list":{"0":"post-42008","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-just","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=42008"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/42008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/42009"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=42008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=42008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=42008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}