{"id":41996,"date":"2009-01-14T11:39:37","date_gmt":"2009-01-14T10:39:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/coca-cola-rezygnuje-z-agencji\/"},"modified":"2009-01-14T11:39:37","modified_gmt":"2009-01-14T10:39:37","slug":"coca-cola-rezygnuje-z-agencji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/coca-cola-rezygnuje-z-agencji.html","title":{"rendered":"Coca-Cola rezygnuje z agencji"},"content":{"rendered":"<p>Na decyzje o ograniczeniu liczby agencji wp\u0142yw mia\u0142a nowa strategia marki, zak\u0142adaj\u0105ca bardziej wydajne kampanie marketingowe w Europie, a tak\u017ce oszcz\u0119dno\u015bci z tytu\u0142u op\u0142at dla agencji.<\/p>\n<p>Dotychczas za promocj\u0119 marki w Europie odpowiedzialnych by\u0142o ponad 20 agencji. Teraz pozostan\u0105 tylko: Wieden &amp; Kennedy Amsterdam, Mother London, McCann Erickson Spain oraz Senior Rushmore Madrid.<\/p>\n<p>Wymienione agencje b\u0119d\u0105 funkcjonowa\u0107 w ramach nowej sieci o nazwie Coke Red European Agency Network.<\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola zrezygnowa\u0142a z us\u0142ug kilkunastu agencji. Za obs\u0142ug\u0119 marki na rynku europejskim odpowiedzialne b\u0119d\u0105 zaledwie cztery.","protected":false},"author":1,"featured_media":41997,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[57],"class_list":{"0":"post-41996","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-coca-cola","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41996"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41997"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}