{"id":41994,"date":"2009-01-14T11:47:48","date_gmt":"2009-01-14T10:47:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lek-na-kaca-na-kanapkach\/"},"modified":"2009-01-14T11:47:48","modified_gmt":"2009-01-14T10:47:48","slug":"lek-na-kaca-na-kanapkach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lek-na-kaca-na-kanapkach.html","title":{"rendered":"Lek na kaca na kanapkach"},"content":{"rendered":"<p>Kampania reklamowa Alka-Primu prowadzona jest pod has\u0142em &#8222;Na poimprezowy b&oacute;l g\u0142owy!&#8221;. W akcji wykorzystywane s\u0105 nietypowe no\u015bniki: naklejki na kanapki i zestawy lunchowe sprzedawane w warszawskich biurowcach.<\/p>\n<p>Akcja obejmuje 65 tys. no\u015bnik&oacute;w zawieraj\u0105cych slogan reklamowy i logo Alka-Prim.<\/p>\n<p>Kreacj\u0119 do kampanii przygotowa\u0142a agencja Brainshop U-boot, kt&oacute;ra przy przeprowadzaniu akcji wsp&oacute;\u0142pracuje z domem mediowym Universal McCann.<\/p>\n","protected":false},"excerpt":{"rendered":"W warszawskich biurowcach sprzedawane s\u0105 kanapki, b\u0119d\u0105ce no\u015bnikiem nietypowej kampanii reklamowej leku Alka-Prim.","protected":false},"author":1,"featured_media":41995,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1447,224],"class_list":{"0":"post-41994","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brainshop-u-boot","9":"tag-universal-mccann","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41994"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41995"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}