{"id":41966,"date":"2009-01-14T15:27:10","date_gmt":"2009-01-14T14:27:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/toyota-avensis-promuje-nowy-model\/"},"modified":"2009-01-14T15:27:10","modified_gmt":"2009-01-14T14:27:10","slug":"toyota-avensis-promuje-nowy-model","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/toyota-avensis-promuje-nowy-model.html","title":{"rendered":"Toyota Avensis promuje nowy model"},"content":{"rendered":"<p>Celem kampanii jest wprowadzenie na rynek nowej generacji Toyoty Avensis. <\/p>\n<p>Pierwszy etap kampanii, obejmuj\u0105cy premier\u0119 i dni otwarte, mia\u0142 na celu zach\u0119cenie klient&oacute;w do odwiedzenia salon&oacute;w i wypr&oacute;bowania nowego modelu podczas jazd testowych. <\/p>\n<p>W drugim etapie zostanie przedstawiona nowa generacja Toyoty Avensis oraz zastosowane rozwi\u0105zania.<\/p>\n<p>Na potrzeby dzia\u0142a\u0144 promocyjnych przygotowano adaptacj\u0119 30-sekundowej reklamy telewizyjnej oraz wykorzystano no\u015bniki reklamy zewn\u0119trznej, pras\u0119 i internet. <\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiedzialny jest dom mediowy ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Nowa Toyota Avensis &#8211; si\u0142a charakteru&#8221; &#8211; pod takim has\u0142em rozpocz\u0105\u0142\nsi\u0119 drugi etap kampanii zrealizowanej przez Saatchi &amp; Saatchi\nCommunications dla Toyota Motor Poland.","protected":false},"author":1,"featured_media":41967,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[179,616,250],"class_list":{"0":"post-41966","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-saatchi-saatchi","9":"tag-toyota","10":"tag-zenithoptimedia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=41966"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/41966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/41967"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=41966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=41966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=41966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}