{"id":4195,"date":"2012-10-19T13:49:36","date_gmt":"2012-10-19T11:49:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ogilvy-action-przygotowala-spot-dla-forda-b-max-wideo\/"},"modified":"2012-10-19T13:49:36","modified_gmt":"2012-10-19T11:49:36","slug":"ogilvy-action-przygotowala-spot-dla-forda-b-max-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ogilvy-action-przygotowala-spot-dla-forda-b-max-wideo.html","title":{"rendered":"Ogilvy Action przygotowa\u0142a spot dla Forda B-Max (wideo)"},"content":{"rendered":"<p>Celem kampanii jest poinformowanie konsument&oacute;w o Fordzie B-Max &#8211; nowym modelu w portfolio marki Ford. Koncern od 2008 roku kontynuuje realizacj\u0119 idei Go Further wyr&oacute;\u017cniaj\u0105c\u0105 Forda jako mark\u0119 nowoczesnych, stale rozwijaj\u0105cych si\u0119 technologii.<\/p>\n<p>Koncepcja spotu &#8222;Gdzie znikaj\u0105 bariery, pojawiaj\u0105 si\u0119 nieograniczone mo\u017cliwo\u015bci&#8221; nawi\u0105zuje do cechy tego modelu, czyli panoramicznych drzwi ze zintegrowanym s\u0142upkiem \u015brodkowym (tzw. s\u0142upkiem B), kt&oacute;re zapewniaj\u0105 wygodny i szeroki dost\u0119p do wn\u0119trza samochodu.<\/p>\n<p>St\u0105d has\u0142o kampanii: &bdquo;Nowy Ford B-Max zaskakuj\u0105co otwarty na \u015bwiat&#8221;, kierowane do tych klient&oacute;w, kt&oacute;rzy na co dzie\u0144 dokonuj\u0105 niestandardowych wybor&oacute;w zakupowych.<\/p>\n<p>Kampania realizowana jest w najwi\u0119kszych og&oacute;lnopolskich stacjach telewizyjnych m.in.: Polsat, TVN, At Media, TVP Info oraz tematycznych kana\u0142ach telewizji pa\u0144stwowej czy Discovery.<\/p>\n<p>Za produkcj\u0119 30-sekundowego spotu odpowiada Dom Frejman. Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Mindshare.<\/p>\n<p>Nowy film reklamowy jest zapowiedzi\u0105 &bdquo;Dni panoramicznie otwartych drzwi&#8221;, kt&oacute;re b\u0119d\u0105 obywa\u0107 si\u0119 w autoryzowanych salonach Forda w Polsce mi\u0119dzy 26-28 pa\u017adziernika 2012.<\/p>\n","protected":false},"excerpt":{"rendered":"19 pa\u017adziernika 2012 rusza nowa kampania telewizyjna promuj\u0105ca Forda B-Max &#8211; nowy model w portfolio marki.","protected":false},"author":1,"featured_media":4196,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85,804],"class_list":{"0":"post-4195","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"tag-ogilvy-action","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=4195"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/4196"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=4195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=4195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=4195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}